Side-by-side comparison · 24 data points
AI-powered Page Builder built for Conversion. Create Sales Funnels with Post-Purchase Upsell Offers
| GemPages Landing Page Builder | XO Insert Code | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | GemPages Landing Page Builder | XO Insert Code |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3.7k | 103 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | ★ 4 | 1 |
| Languages | 5 supported | 1 supported |
| Listed since | Mar 2017 | Sep 2018 |
GemPages Landing Page Builder and XO Insert Code are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: GemPages Landing Page Builder at Free plan available, XO Insert Code at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. GemPages Landing Page Builder has the larger user base (3,739 reviews vs 103), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. XO Insert Code's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: GemPages Landing Page Builder audit • XO Insert Code audit
| Last updated | — | — |
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| Keyword | GemPages Landing Page Builder | XO Insert Code |
|---|---|---|
| landing page builder | #1 | Not ranked |
| landing pages | #1 | Not ranked |
| product content | Not ranked | #5 |
| post-purchase upsells | #6 | Not ranked |
| scripts | Not ranked | #10 |
Both GemPages Landing Page Builder and XO Insert Code offer paid plans only. GemPages Landing Page Builder starts at Free plan available; XO Insert Code starts at Free. Compare the per-tier features in the Pricing section above before committing.
GemPages Landing Page Builder (4.9★, 3,739 reviews) and XO Insert Code (5.0★, 103 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. GemPages Landing Page Builder fits better if you prioritize broader integrations; XO Insert Code is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. GemPages Landing Page Builder has more onboarding documentation maturity (3,739 reviews vs 103), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
GemPages Landing Page Builder typically suits early-stage and growth-mode stores based on its review-base composition (3,739 reviews). XO Insert Code aligns more with early-stage and growth-mode stores (103 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. GemPages Landing Page Builder and XO Insert Code both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from XO Insert Code" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
