Side-by-side comparison · 24 data points
Boost Sales with Catchy Labels & Badges: perfect for Discounts, Inventory, and Pre-Orders status
| Happy Birthday Marketing | DECO Product Labels & Badges | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Offer birthday discounts + boost revenue with email marketing!
| Metric | Happy Birthday Marketing | DECO Product Labels & Badges |
|---|---|---|
| Rating | 4.5 ★ | ★ 5.0 ★ |
| Total reviews | 28 | ★ 1.7k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 6 supported |
| Listed since | Jul 2022 | May 2016 |
Based on the data on this page, DECO Product Labels & Badges is the stronger choice for most Shopify App Store merchants — 5.0★ vs Happy Birthday Marketing's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Happy Birthday Marketing at Free plan available, DECO Product Labels & Badges at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
DECO Product Labels & Badges has the larger user base (1,679 reviews vs 28), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Happy Birthday Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to DECO Product Labels & Badges; mid-market and enterprise merchants with specific feature requirements should evaluate both — Happy Birthday Marketing's 28-review base may include the workflow context that matches your specific use case better than DECO Product Labels & Badges's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Happy Birthday Marketing audit • DECO Product Labels & Badges audit
| Last updated | — | — |
|---|
| Keyword | Happy Birthday Marketing | DECO Product Labels & Badges |
|---|---|---|
| labels badges | Not ranked | #1 |
| badges | Not ranked | #1 |
| product sales badges | Not ranked | #1 |
| #151 | Not ranked |
Not featured in any section recently.
Both Happy Birthday Marketing and DECO Product Labels & Badges offer paid plans only. Happy Birthday Marketing starts at Free plan available; DECO Product Labels & Badges starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
DECO Product Labels & Badges has the higher average rating (5.0★ from 1,679 reviews) compared to Happy Birthday Marketing (4.5★ from 28 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
DECO Product Labels & Badges holds the higher average rating (5.0★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. DECO Product Labels & Badges has the deeper published review base (1,679 vs 28), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Happy Birthday Marketing typically suits early-stage and growth-mode teams based on its published review base (28 reviews). DECO Product Labels & Badges typically suits early-stage and growth-mode teams based on its published review base (1,679 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Happy Birthday Marketing and DECO Product Labels & Badges both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Happy Birthday Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
