Side-by-side comparison · 24 data points
Automate your campaigns across email, SMS, WhatsApp, and social to boost engagement and sales.
| Freshmarketer | Shop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Freshmarketer: Email & SMS | Shop |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | 18 | ★ 7.4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 325 new |
| Languages | 1 supported | 21 supported |
| Listed since | Mar 2022 | Sep 2020 |
Shop edges out Freshmarketer: Email & SMS on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Freshmarketer: Email & SMS at Free plan available, Shop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,371 reviews vs 18), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Freshmarketer: Email & SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — Freshmarketer: Email & SMS's 18-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Freshmarketer: Email & SMS audit • Shop audit
| Last updated | — | — |
|---|
| Keyword | Freshmarketer | Shop |
|---|---|---|
| shop | Not ranked | #1 |
| shoppers | Not ranked | #1 |
| push notifications | Not ranked | #9 |
| inbox | #154 | Not ranked |
| #162 | Not ranked |
Not featured in any section recently.
| Signal | Freshmarketer | Shop |
|---|---|---|
| Average rating | 4.6 ★ (18) | 4.8 ★ (7.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 591% 46% 31% 21% 12% |
| Reviews · last 7 days | — | +92 |
| Reviews · last 30 days | — | +325 |
| Reviews · last 90 days | — | +1.2k |
No reviews yet.
Both Freshmarketer: Email & SMS and Shop offer paid plans only. Freshmarketer: Email & SMS starts at Free plan available; Shop starts at Free. Compare the per-tier features in the Pricing section above before committing.
Shop has the higher average rating (4.8★ from 7,371 reviews) compared to Freshmarketer: Email & SMS (4.6★ from 18 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Freshmarketer: Email & SMS fits better if you prioritize broader integrations; Shop is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,371 reviews vs 18), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Freshmarketer: Email & SMS typically suits early-stage and growth-mode stores based on its review-base composition (18 reviews). Shop aligns more with established stores with steady traffic (7,371 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Freshmarketer: Email & SMS and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Freshmarketer: Email & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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