What is Freshmarketer: Email & SMS's Shopify App Store audit score?

Freshmarketer: Email & SMS scored 87/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 94/100, Visual Assets 100/100, Categories & Discoverability 88/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Freshmarketer: Email & SMS doing well?

Freshmarketer: Email & SMS's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Freshmarketer: Email & SMS loses its current edge in this category.

What can Freshmarketer: Email & SMS improve?

The weakest area in Freshmarketer: Email & SMS's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

Freshmarketer: Email & Listing Audit

How Freshmarketer: Email & SMS's 87/100 breaks down

Freshmarketer: Email & SMS's overall score of 87/100 is an excellent overall result, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 4 categories score above the headline number and 2 score below. The strongest category is Title Optimization (100/100, +13 vs overall); the weakest is Languages (50/100), a 37-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Visual Assets (100), Description & Content (94).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Quick verdict

Freshmarketer: Email & SMS

How Freshmarketer: Email & SMS's 87/100 breaks down

Frequently asked questions

What is Freshmarketer: Email & SMS's Shopify App Store audit score?

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