Side-by-side comparison · 24 data points
Add an AI chat widget to your store in minutes. Capture leads and hand off to your team instantly.
| FormalChat | Zoko | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | FormalChat | Zoko: WhatsApp for D2C Brands |
|---|---|---|
| Rating | — | 4.9 ★ |
| Total reviews | 0 | 430 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | May 2026 | Dec 2020 |
Based on the data on this page, Zoko: WhatsApp for D2C Brands is the stronger choice for most Shopify App Store merchants — 4.9★ vs FormalChat's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: FormalChat at Free plan available, Zoko: WhatsApp for D2C Brands at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Zoko: WhatsApp for D2C Brands has the larger user base (430 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. FormalChat's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Zoko: WhatsApp for D2C Brands; mid-market and enterprise merchants with specific feature requirements should evaluate both — FormalChat's 0-review base may include the workflow context that matches your specific use case better than Zoko: WhatsApp for D2C Brands's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormalChat audit • Zoko: WhatsApp for D2C Brands audit
| Keyword | FormalChat | Zoko |
|---|---|---|
| brands | Not ranked | #4 |
| branded | Not ranked | #5 |
| cart recovery | Not ranked | #12 |
| ai live chat | #47 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both FormalChat and Zoko: WhatsApp for D2C Brands offer paid plans only. FormalChat starts at Free plan available; Zoko: WhatsApp for D2C Brands starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Zoko: WhatsApp for D2C Brands does carry the larger published review base (430 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Zoko: WhatsApp for D2C Brands has the deeper published review base (430 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormalChat typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Zoko: WhatsApp for D2C Brands typically suits early-stage and growth-mode teams based on its published review base (430 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FormalChat and Zoko: WhatsApp for D2C Brands both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from FormalChat" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
