Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | OC Meta Pixel‑ Facebook Pixels | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Easy Setup Multiple Pixels with Advanced Conversion API — Track Real Ad Revenue, ROAS & Funnel
| Metric | Facebook & Instagram | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| Rating | 3.5 ★ | ★ 4.9 ★ |
| Total reviews | ★ 4k | 93 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 21 supported | 11 supported |
| Listed since | Oct 2018 | Jun 2021 |
Based on the data on this page, OC Meta Pixel‑ Facebook Pixels is the stronger choice for most Shopify App Store merchants — 4.9★ vs Facebook & Instagram's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Facebook & Instagram at Free to install, OC Meta Pixel‑ Facebook Pixels at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Facebook & Instagram has the larger user base (3,981 reviews vs 93), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OC Meta Pixel‑ Facebook Pixels's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to OC Meta Pixel‑ Facebook Pixels; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 3,981-review base may include the workflow context that matches your specific use case better than OC Meta Pixel‑ Facebook Pixels's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • OC Meta Pixel‑ Facebook Pixels audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Facebook & Instagram | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| #1 | #8 | |
| meta | #1 | #10 |
| pixel | #12 | #9 |
| facebook pixel tiktok | #22 | #12 |
| mega menus | #23 | #18 |
Not featured in any section recently.
Both Facebook & Instagram and OC Meta Pixel‑ Facebook Pixels offer paid plans only. Facebook & Instagram starts at Free to install; OC Meta Pixel‑ Facebook Pixels starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
OC Meta Pixel‑ Facebook Pixels has the higher average rating (4.9★ from 93 reviews) compared to Facebook & Instagram (3.5★ from 3,981 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Facebook & Instagram fits better if you prioritize broader integrations; OC Meta Pixel‑ Facebook Pixels is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Facebook & Instagram has more onboarding documentation maturity (3,981 reviews vs 93), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Facebook & Instagram typically suits early-stage and growth-mode stores based on its review-base composition (3,981 reviews). OC Meta Pixel‑ Facebook Pixels aligns more with early-stage and growth-mode stores (93 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and OC Meta Pixel‑ Facebook Pixels both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OC Meta Pixel‑ Facebook Pixels" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
