Side-by-side comparison · 24 data points
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Facebook & Instagram | SnapX | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Facebook & Instagram | SnapX: Meta/Facebook Pixel |
|---|---|---|
| Rating | ★ 3.8 ★ | 3.7 ★ |
| Total reviews | ★ 5.6k | 3 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Oct 2018 | Sep 2018 |
Facebook & Instagram and SnapX: Meta/Facebook Pixel are evenly matched on rating (3.8★ vs 3.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Facebook & Instagram at Free to install, SnapX: Meta/Facebook Pixel at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Facebook & Instagram has the larger user base (5,630 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SnapX: Meta/Facebook Pixel's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Facebook & Instagram audit • SnapX: Meta/Facebook Pixel audit
| Last updated | — | — |
|---|
| Keyword | Facebook & Instagram | SnapX |
|---|---|---|
| #1 | Not ranked | |
| facebook and instagram | #1 | Not ranked |
| #1 | Not ranked | |
| meta pixel | Not ranked | #10 |
| facebook pixel | Not ranked | #18 |
Not featured in any section recently.
Both Facebook & Instagram and SnapX: Meta/Facebook Pixel offer paid plans only. Facebook & Instagram starts at Free to install; SnapX: Meta/Facebook Pixel starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Facebook & Instagram (3.8★, 5,630 reviews) and SnapX: Meta/Facebook Pixel (3.7★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Facebook & Instagram holds the higher average rating (3.8★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,630 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,630 reviews). SnapX: Meta/Facebook Pixel typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Facebook & Instagram and SnapX: Meta/Facebook Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SnapX: Meta/Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
