Side-by-side comparison
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Metric | Facebook & Instagram | Mulwi: Facebook Pixel |
|---|---|---|
| Rating | 3.9 ★ | — |
| Total reviews | 5.8k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | ★ 5 | 4 |
| Featured placements | 4 | — |
| Languages |
On the measured data here, Facebook & Instagram leads on more dimensions (4 vs 1). Pick Mulwi if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Facebook & Instagram audit • Mulwi: Facebook Pixel audit
| Field | Facebook & Instagram | Mulwi |
|---|---|---|
| Tagline | ||
| Listing audit | 91/100 listing audit | 86/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 21 supported |
| 1 supported |
| Listed since | Oct 2018 | Jun 2024 |
|---|
| Listed |
|---|
None
None
| Keyword | Facebook & Instagram | Mulwi |
|---|---|---|
| meta | #1 | Not ranked |
| #1 | Not ranked | |
| facebook instagram | #1 | Not ranked |
| facebook pixels | Not ranked | #23 |
| facebook pixel | Not ranked | #23 |
Not featured in any section recently.
Both Facebook & Instagram and Mulwi: Facebook Pixel offer a free plan. Facebook & Instagram lists no paid plan with a published price; Mulwi: Facebook Pixel lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
AppRanks cannot separate these two on rating, because neither publishes one. Facebook & Instagram does carry the larger published review base (5,844 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,844 vs 0).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Facebook & Instagram has 5,844 published reviews; Mulwi: Facebook Pixel has 0 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Facebook & Instagram and Mulwi: Facebook Pixel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mulwi: Facebook Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.