Side-by-side comparison · 24 data points
Dotdigital is an all-in-one marketing, personalization and loyalty platform
| Dotdigital Marketing | Omnisend | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Dotdigital Marketing | Omnisend Email Marketing & SMS |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.7 ★ |
| Total reviews | 21 | ★ 3.2k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 3 |
| Languages | 13 supported | 1 supported |
| Listed since | Feb 2020 | Mar 2014 |
Omnisend Email Marketing & SMS edges out Dotdigital Marketing on rating (4.7★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Dotdigital Marketing at Free to install, Omnisend Email Marketing & SMS at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omnisend Email Marketing & SMS has the larger user base (3,181 reviews vs 21), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Dotdigital Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Dotdigital Marketing's 21-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Dotdigital Marketing audit • Omnisend Email Marketing & SMS audit
| Last updated | — | — |
|---|
| Keyword | Dotdigital Marketing | Omnisend |
|---|---|---|
| #11280 | #3 | |
| subscriptions | #240 | #109 |
Not featured in any section recently.
Both Dotdigital Marketing and Omnisend Email Marketing & SMS offer paid plans only. Dotdigital Marketing starts at Free to install; Omnisend Email Marketing & SMS starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS has the higher average rating (4.7★ from 3,181 reviews) compared to Dotdigital Marketing (4.5★ from 21 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Omnisend Email Marketing & SMS holds the higher average rating (4.7★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,181 vs 21), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Dotdigital Marketing typically suits early-stage and growth-mode teams based on its published review base (21 reviews). Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,181 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Dotdigital Marketing and Omnisend Email Marketing & SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Dotdigital Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
