Dotdigital Marketing for Shopify

4.5(21 reviews)Free to installLaunched Feb 2020

Category rank: #39 in SMS marketing
Listing audit: 89/100

Dotdigital Marketing is a Shopify App Store app by Dotdigital, launched February 2020. With a rating of 4.5★ from 21 reviews, it currently ranks #39 in the SMS marketing category.

Dotdigital Marketing is the #39 ranked SMS marketing app on Shopify, with a 4.5 average rating from 21 reviews, free to install, with charges billed separately, as of Oct 11, 2026.

AppRanks verdict

Generated from marketplace data as of Oct 11, 2026

Dotdigital Marketing ranks #39 of 188 in SMS marketing on Shopify. It holds a 4.5★ average from 21 reviews on Shopify. It is free to install, with charges billed separately — check the plans below.

Pros

+4.5★ average across 21 reviews
+Listed on Shopify since 2020

Cons

−Only 21 reviews — the average can still move with a few new ratings

About Dotdigital Marketing

Dotdigital is an all-in-one marketing, personalization and loyalty platform

How Dotdigital Marketing works

Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing.

With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity. Because when automation takes care of the complex work, you’re free to be more human.

Screenshots

Dotdigital Marketing primary marketing image — SMS marketing app on the Shopify App Store

Dotdigital Marketing dashboard view — SMS marketing app on the Shopify App Store

Dotdigital Marketing feature detail — SMS marketing app on the Shopify App Store

Dotdigital Marketing settings interface — SMS marketing app on the Shopify App Store

Dotdigital Marketing integration setup — SMS marketing app on the Shopify App Store

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Dotdigital Marketing mobile preview — SMS marketing app on the Shopify App Store

Key features

Unified data - Sync customer data, catlog, and order data to fuel your marketing
Cross-channel marketing - Send smart, personalized, and engaging messages
Marketing automation - Automate lifecycle marketing campaigns and journeys
AI agents - Build, edit and report using conversational prompts
Revenue reporting - track the commercial impact of your marketing

Standardized capabilities

Normalized capabilities detected for this app, comparable across the marketplace.

common: — widely but not universally offered
differentiator: — rare and linked to better ratings
niche: — rare, long-tail capabilities only a few apps offer
table-stakes: — what nearly every competitor ships

Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.common
A/B TestingRun experiments to compare variations and optimize user experience.common
Advanced Analytics DashboardAccess a comprehensive analytics dashboard with advanced features and insights.common
AI GenerationGenerate content and responses using advanced AI algorithms.common
AI-Powered InsightsLeverage AI to uncover insights and trends in your data.common
AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.common
APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.common
Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.common

Show all 63 capabilities

Back-In-Stock AlertsNotify customers when out-of-stock products are available again.common
Behavior TrackingAnalyze user behavior to improve engagement and retention.common
Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.common
Bulk EditingEdit multiple items at once to save time and streamline workflows.common
Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.common
Checkout TrackingMonitor the checkout process to identify drop-off points.common
Cohort Analysis

Pricing plans

Pricing plans for Dotdigital Marketing
Free 14-day free trial

Ratings and reviews

4.5

21 reviews on Shopify

Reviews for this app aren't archived by AppRanks yet — read them on Shopify.

Category rankings

A category rank is the app's position in Shopify's own category listing. Keyword ranks (search-result positions) are a separate measure.

SMS marketing
#39of 188Top 21%
Email marketing
#51of 342Top 15%
Analytics
#143of 1,383Top 11%

See 90-day rank history for each category

Track daily rank changes, category shifts, and position volatility.

Sign up to unlock

Featured placements

No featured placements on Shopify in the last 30 days.

Keyword rankings

Dotdigital Marketing ranks for 5 keywords across Shopify App Store. Here are the top 3:

1.data from
Rank #19
2.ai agent
Rank #161
3.email
Rank #238

+2 more keywords — Sign up to unlock the full listSign up free

Competitors & alternatives

Dotdigital Marketing doesn't have curated competitor matchups yet.Other tracked SMS marketing apps on Shopify:

Postscript SMS Marketing

4.7(1,207)

Compare

Convertway: WhatsApp, SMS, RCS

4.5(238)

Compare

YSMS ‑ SMS Marketing

4.7(66)

Compare

Winback: SMS Marketing

4.3(70)

Compare

Emotive: SMS Marketing

4.0(94)

Compare

Notify Customers SMS Marketing

5.0(24)

Compare

Looking to switch from Dotdigital Marketing?

See Dotdigital Marketing's alternatives ranked by audit score, rating, and review velocity.

See alternatives

Where Dotdigital Marketing stands in the SMS marketing category

Dotdigital Marketing ranks #39 of 188 apps in the SMS marketing category, placing it in the top 21% of the listing.

Languages & integrations

Languages supported

EnglishFrenchSpanishItalianDutchPortuguese (Portugal)ThaiMalayIndonesianRussianGermanJapaneseKorean

Integrates with

CheckoutShopify FlowFacebookGoogle AdsGorgiasInstagramTikTokTrustpilot

Support

Get help with Dotdigital Marketing:

Email:support@dotdigital.com

How does this listing score?

Get a free audit with 30+ checks on listing quality.

View full audit

Frequently asked questions

What is Dotdigital Marketing?

Dotdigital Marketing is a Shopify app by Dotdigital, listed in SMS marketing. It holds a 4.5-star average from 21 reviews on Shopify. It has been listed since 2020.

Is Dotdigital Marketing free?

Dotdigital Marketing is free to install on Shopify; charges are billed separately. Listed plans: Free.

Where does Dotdigital Marketing rank on Shopify?

Dotdigital Marketing ranks #39 of 188 apps in SMS marketing on Shopify.

Explore more on AppRanks

Analyze user behavior over time with cohort analysis tools.

common

Consent CollectionCollect user consent for data processing and compliance.common

Custom DashboardsCreate interactive dashboards tailored to your analytics needs.common

Custom FontsUse and manage custom fonts to enhance your design.common

Data ExportExport your data for backup or analysis purposes.common

Data Import and ExportEasily import and export data in bulk for efficient management.common

Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.common

Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.differentiator

EditorUtilize a powerful editor for modifying and enhancing your content.common

Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.common

Email Capture FormsGrow your email list by capturing customer emails through forms.common

Email Domain ManagementManage and configure your email domains for better deliverability.common

Event TrackingCapture and analyze specific user actions and events on your site.common

Follow-Up EmailsAutomate follow-up emails to engage customers and drive repeat business.differentiator

Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.common

Heatmap AnalyticsVisualize user interactions with detailed heatmaps for better insights.

Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.common

LocalizationAdapt your content and offerings to different languages and regions.common

Loyalty AnalysisEvaluate customer loyalty trends and behaviors for better engagement.niche

Marketing AttributionAttribute conversions to specific marketing efforts for better ROI analysis.common

Email NewslettersCreate and send newsletters to keep customers informed and engaged.common

Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.common

Price Drop AlertsNotify users when prices drop on items they are interested in.common

Product RecommendationsProvide personalized product recommendations to boost sales.common

Product ReviewsEnable customers to leave reviews for products they purchase.common

Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.common

Push NotificationsDeliver real-time updates and alerts directly to users' devices.common

ReportingGenerate and view reports on various metrics and data.common

Report SchedulingSchedule reports to be generated and sent automatically.common

Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.common

Rule-Based TriggersImplement triggers based on defined rules for automated actions.common

Audience SegmentationDivide your audience into targeted segments for personalized marketing.table-stakes

SMS Capture ListCollect and manage a list of SMS subscribers for marketing.common

SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.differentiator

Social Media ManagementManage and schedule posts across various social media platforms.common

Subscription ManagementEasily manage and customize customer subscriptions.common

Survey CollectionCollect valuable insights through customizable surveys and feedback forms.common

Tagging SystemImplement a tagging system to enhance organization and searchability.common

Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.common

Template ManagementCreate and manage templates for consistent branding and messaging.common

Order Tracking FeaturesProvide customers with tracking information for their orders.common

Translation ServicesTranslate your store content into different languages.common

Unlimited FormsCreate and manage an unlimited number of forms for data collection.common

Unlimited Page ViewsAllow unlimited page views for your online store without restrictions.niche

Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.differentiator

UTM TrackingTrack campaign performance with UTM parameters for detailed insights.common

Welcome EmailsSend personalized welcome emails to new customers after sign-up.differentiator

Win-Back EmailsSend targeted emails to re-engage customers who haven't purchased recently.differentiator

Targeted CampaignsRun personalized marketing campaigns aimed at specific customer segments.