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1. Listing metadata
Field-level data| Bento | Shopify Messaging | |
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| Listed |
| Bento | Shopify Messaging | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed |
Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
| Metric | Bento: Email & Automation | Shopify Messaging |
|---|---|---|
| Rating | 2.5 ★ | ★ 4.7 ★ |
| Total reviews | 3 | ★ 4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 3 |
| Languages | 1 supported | 21 supported |
| Listed since | Nov 2023 | Apr 2020 |
Based on the data on this page, Shopify Messaging is the stronger choice for most Shopify App Store merchants — 4.7★ vs Bento: Email & Automation's 2.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Bento: Email & Automation at Free plan available, Shopify Messaging at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Messaging has the larger user base (3,953 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Bento: Email & Automation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shopify Messaging; mid-market and enterprise merchants with specific feature requirements should evaluate both — Bento: Email & Automation's 3-review base may include the workflow context that matches your specific use case better than Shopify Messaging's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Bento: Email & Automation audit • Shopify Messaging audit
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| Keyword | Bento | Shopify Messaging |
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| #2341 | #1 |
Not featured in any section recently.
No tracked changes.
Both Bento: Email & Automation and Shopify Messaging offer paid plans only. Bento: Email & Automation starts at Free plan available; Shopify Messaging starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Shopify Messaging has the higher average rating (4.7★ from 3,953 reviews) compared to Bento: Email & Automation (2.5★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Bento: Email & Automation fits better if you prioritize broader integrations; Shopify Messaging is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Messaging has more onboarding documentation maturity (3,953 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Bento: Email & Automation typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Shopify Messaging aligns more with early-stage and growth-mode stores (3,953 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Bento: Email & Automation and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Bento: Email & Automation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
