Activation Studio for Marketing Cloud vs RollWorks ABM App

Based on the data on this page, Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs RollWorks ABM App's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: RollWorks ABM App at paid, Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended by size: small/early-stage admins who need fast install and low risk should default to Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP; mid-market and enterprise admins with specific feature requirements should evaluate both — RollWorks ABM App's 2-review base may include the workflow context that matches your specific use case better than Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is RollWorks ABM App or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP cheaper?

Both RollWorks ABM App and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP offer paid plans only. RollWorks ABM App starts at paid; Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, RollWorks ABM App or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP has the higher average rating (5.0★ from 6 reviews) compared to RollWorks ABM App (4.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose RollWorks ABM App or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, RollWorks ABM App or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Both apps are one-click installs from the Salesforce AppExchange. Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP has the deeper published review base (6 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.