AdRoll ABM (formerly RollWorks) for Salesforce AppExchange
AdRoll ABM (formerly RollWorks) is the #6 ranked account based marketing app on Salesforce, with a 4.0 average rating from 2 reviews, as a paid app, as of July 8, 2026.
AdRoll ABM (formerly RollWorks) is a Salesforce AppExchange app by AdRoll ABM (formerly RollWorks). With a rating of 4.0★ from 2 reviews, it currently ranks #6 in the Account Based Marketing category.
AppRanks data: AdRoll ABM (formerly RollWorks) ranks #6 in Account Based Marketing on Salesforce AppExchange, placing it in the top 43% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
AdRoll ABM (formerly RollWorks) is a well-rated Salesforce app with a limited review volume. It is listed in the Account Based Marketing category on Salesforce AppExchange, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 2 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Salesforce AppExchange listing.
Pros
- No standout positives based on current data signals.
Cons
- −Limited review base (2) — ratings can shift significantly with new feedback
- −Paid-only pricing (paid) — evaluation requires committing payment details
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About AdRoll ABM (formerly RollWorks)
How AdRoll ABM (formerly RollWorks) works
The AdRoll ABM platform (formerly RollWorks) allows marketers to identify their ideal customer profile (ICP) and target accounts, to engage accounts using digital advertising and sales outreach, and to measure the effectiveness of their programs at both the account and contact level. The AdRoll ABM App allows marketers to leverage prospect and customer data in Salesforce via the bi-directional flow of data between the two platforms. By accessing the same CRM data, including opportunity stages, sales and marketing teams can align messaging to ensure that they're speaking the same language to target accounts across channels and touch points.
Key features
- Audience management: Sync account and contact data from Salesforce to AdRoll ABM to define target audiences. No need to recreate target lists; simply pull in the desired fields from Salesforce.
- Personalized ads: Dynamically populate ads with data from Salesforce, such as company name or job function, to gain the attention of key contacts at target accounts. Complement sales outreach and nurture pipeline with sequential messaging based on stage.
- Reporting in the source of truth: Report campaign performance at the account and contact level directly in Salesforce, allowing marketers to draw a line between their efforts and pipeline or revenue.
Category rankings
As of Jul 8, 2026- Account Based Marketing#6of 14Top 43%
- Campaign Management#51of 135Top 38%
- Marketing#355of 930Top 39%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
AdRoll ABM (formerly RollWorks) ranks for 2 keywords across Salesforce AppExchange. Here are the top 2:
- Rank #10
- Rank #11
Competitors & alternatives
AdRoll ABM (formerly RollWorks)doesn't have curated competitor matchups yet. Other tracked account based marketing apps on Salesforce:
Frequently asked questions
What is AdRoll ABM (formerly RollWorks)?
AdRoll ABM (formerly RollWorks) is an app for Salesforce. It currently holds a 4.0-star rating from 2 merchant reviews, and it has been listed on the marketplace since 2018. It is listed under the Account Based Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by AdRoll ABM (formerly RollWorks).
Is AdRoll ABM (formerly RollWorks) free?
AdRoll ABM (formerly RollWorks) does not offer a permanent free plan on Salesforce. Pricing starts at 975, and the listed tiers are Default Plan. Trial availability and exact billing terms are mirrored from the live Salesforce listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses AdRoll ABM (formerly RollWorks)?
AdRoll ABM (formerly RollWorks) is actively installed across Salesforce stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Account Based Marketing category on Salesforce.
Where does AdRoll ABM (formerly RollWorks) rank on Salesforce?
AdRoll ABM (formerly RollWorks) currently sits at position #6 in the Account Based Marketing category on Salesforce. That places it in the top 43% of 14 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.