AdRoll ABM (formerly RollWorks) for Salesforce
- Category rank
- #6 in Account Based Marketing
- Price from
- $975 / company / month (USD)
- Listing audit
- 64/100
AdRoll ABM (formerly RollWorks) is a Salesforce AppExchange app by AdRoll ABM (formerly RollWorks). With a rating of 4.0★ from 2 reviews, it currently ranks #6 in the Account Based Marketing category.
AdRoll ABM (formerly RollWorks) is the #6 ranked Account Based Marketing app on Salesforce, with a 4.0 average rating from 2 reviews, as a paid app, as of Nov 10, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 10, 2026
AdRoll ABM (formerly RollWorks) ranks #6 of 16 in Account Based Marketing on Salesforce. It holds a 4.0★ average from 2 reviews on Salesforce. There is no free plan — compare the paid plans below before installing.
Pros
- +Listed on Salesforce since 2018
Cons
- −Only 2 reviews — the average can still move with a few new ratings
- −No free plan (paid) — evaluation needs a paid plan or a trial
About AdRoll ABM (formerly RollWorks)
How AdRoll ABM (formerly RollWorks) works
The AdRoll ABM platform (formerly RollWorks) allows marketers to identify their ideal customer profile (ICP) and target accounts, to engage accounts using digital advertising and sales outreach, and to measure the effectiveness of their programs at both the account and contact level. The AdRoll ABM App allows marketers to leverage prospect and customer data in Salesforce via the bi-directional flow of data between the two platforms. By accessing the same CRM data, including opportunity stages, sales and marketing teams can align messaging to ensure that they're speaking the same language to target accounts across channels and touch points.
Key features
- Audience management: Sync account and contact data from Salesforce to AdRoll ABM to define target audiences. No need to recreate target lists; simply pull in the desired fields from Salesforce.
- Personalized ads: Dynamically populate ads with data from Salesforce, such as company name or job function, to gain the attention of key contacts at target accounts. Complement sales outreach and nurture pipeline with sequential messaging based on stage.
- Reporting in the source of truth: Report campaign performance at the account and contact level directly in Salesforce, allowing marketers to draw a line between their efforts and pipeline or revenue.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
