Side-by-side comparison · 24 data points
AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.
| RollWorks ABM App | Xoxoday Plum | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
Connect Xoxoday reward marketplace with Salesforce Loyalty Cloud to send rewards and incentives easily. Choose from 10M+ global reward options including gift cards, travel rewards, merchandise and more to engage and retain your customers and partners.
| Metric | RollWorks ABM App | Xoxoday Plum |
|---|---|---|
| Rating | 4.0 ★ | ★ 5.0 ★ |
| Total reviews | ★ 2 | 1 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | ★ 4 |
| Languages | 1 supported | 14 supported |
| Listed since | Mar 2018 | Aug 2024 |
Based on the data on this page, Xoxoday Plum is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs RollWorks ABM App's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: RollWorks ABM App at paid, Xoxoday Plum at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Xoxoday Plum; mid-market and enterprise admins with specific feature requirements should evaluate both — RollWorks ABM App's 2-review base may include the workflow context that matches your specific use case better than Xoxoday Plum's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: RollWorks ABM App audit • Xoxoday Plum audit
| Listed |
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| Last updated | — | — |
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| Keyword | RollWorks ABM App | Xoxoday Plum |
|---|---|---|
| reward | Not ranked | #1 |
| rewards | Not ranked | #1 |
| loyalty | Not ranked | #3 |
| bi-directional | #10 | Not ranked |
| marketers | #11 | Not ranked |
Both RollWorks ABM App and Xoxoday Plum offer paid plans only. RollWorks ABM App starts at paid; Xoxoday Plum starts at paid. Compare the per-tier features in the Pricing section above before committing.
Xoxoday Plum has the higher average rating (5.0★ from 1 reviews) compared to RollWorks ABM App (4.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Xoxoday Plum holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. RollWorks ABM App has the deeper published review base (2 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
RollWorks ABM App typically suits early-stage and growth-mode teams based on its published review base (2 reviews). Xoxoday Plum typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. RollWorks ABM App and Xoxoday Plum both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Xoxoday Plum" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.