Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP

How Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP's 69/100 breaks down

Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP's overall score of 69/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +31 vs overall); the weakest is Technical & Support (50/100), 19 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (100), Description & Content (79), Categories & Discoverability (75).

Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].