Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP for Salesforce
- Category rank
- #4 in Account Based Marketing
- Price from
- $200 / custom / month (USD)
- Listing audit
- 70/100
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP is a Salesforce AppExchange app by Harvest Tech Labs. With a rating of 5.0★ from 6 reviews, it currently ranks #4 in the Account Based Marketing category.
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP is the #4 ranked Account Based Marketing app on Salesforce, with a 5.0 average rating from 6 reviews, as a paid app, as of Nov 7, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 7, 2026
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP ranks #4 of 16 in Account Based Marketing on Salesforce. It holds a 5.0★ average from 6 reviews on Salesforce. There is no free plan — compare the paid plans below before installing.
Pros
- +Listed on Salesforce since 2022
Cons
- −Only 6 reviews — the average can still move with a few new ratings
- −No free plan (paid) — evaluation needs a paid plan or a trial
About Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP
How Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP works
Activation Studio is a lightweight CDP integrated within your Salesforce Marketing Cloud BU. Our solution offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag and drop segment designer that plugs into your Marketing Cloud BU. Furthermore the possibility to include behavioral web interactions and setup scoring rules.
SEGMENT DESIGNER We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers don't. The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Segmentation in SFMC has never been easier.
INTERACTION DESIGNER (CDP) Include web behavior and start creating high potential segments for your journeys. Define interaction types and start tracking video views, pageviews, downloads, form abandonment, etc.
SCORE DESIGNER The Score Designer offers a lead scoring and tagging functionality within your Marketing Cloud Org. Perfect alternative to Account Engagement (Pardot) and start with account based marketing.
Key features
- ❥ Empowering Marketers, Simplifying Processes We’ve developed a solution for marketers that enhances workflow efficiency within the Salesforce Marketing Cloud. It introduces turnkey Customer Data Platform (CDP) capabilities to your SFMC
- ❥ Behavioral web tracking: Use web behavior to create segments. Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export.
