How does AppRanks pick the top Data Cleansing apps for Salesforce AppExchange?

Apps appear here because Salesforce AppExchange itself classifies them under Data Cleansing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.

How often does this data cleansing apps list update?

Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.

What does "Pick if" mean on each top-3 entry?

"Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.

Where can I see the full methodology and audit scoring?

The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

123 Best Data Cleansing Apps for Salesforce (2026)

AppRanks

rating × ln(reviewCount + 1)

#1
Cloudingo: Remove duplicates and improve data quality
4.8(559)paid
Ranks #1 in the Salesforce AppExchange data cleansing category as a category-leading listing. Currently has a growing review traction (559 reviews, 4.8★ avg). Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Cloudingo: Remove duplicates and improve data quality holds a 4.8-star average across 559 reviews in the data cleansing category.
View audit Compare to #2 →
#2
Apsona for Salesforce
4.9(299)paid
Ranks #2 in the Salesforce AppExchange data cleansing category as a category-leading listing. A growing review traction (299 reviews) with a 4.9-star average. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Apsona for Salesforce holds a 4.9-star average across 299 reviews in the data cleansing category.
View audit Compare to #1 →
#3
No Duplicates | Duplicate Management for Salesforce
5.0(163)free
Ranks #3 in the Salesforce AppExchange data cleansing category as a category-leading listing. Tracks at 5.0★ across 163 reviews — growing review traction. Pricing: free. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — No Duplicates | Duplicate Management for Salesforce holds a 5.0-star average across 163 reviews in the data cleansing category.
View audit Compare to #2 →
#4
Duplicate Check for Salesforce: Duplicate Management made easy
4.6(302)freemium
Holds position #4 in the Salesforce AppExchange data cleansing category as a highly rated listing. Currently has a growing review traction (302 reviews, 4.6★ avg). Pricing: freemium. Refresh: daily from the source marketplace.
View audit Compare to #3 →
#5
Duplicate Management by Machine Learning | DataGroomr Deduplication
5.0(102)paid
Currently sits at #5 in the Salesforce AppExchange data cleansing category as a category-leading listing. A growing review traction (102 reviews) with a 5.0-star average. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #4 →
#6
DemandTools. Ensure your data remains your most valuable asset.
4.7(442)paid
Holds position #6 in the Salesforce AppExchange data cleansing category as a highly rated listing. Tracks at 4.7★ across 442 reviews — growing review traction. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #5 →
#7
AddressTools Free: Address Validation and Standardisation Suite
4.8(251)free
Currently sits at #7 in the Salesforce AppExchange data cleansing category as a category-leading listing. Currently has a growing review traction (251 reviews, 4.8★ avg). Pricing: free. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #6 →
#8
XL-Connector (formerly Enabler4Excel)
4.8(228)freemium
Holds position #8 in the Salesforce AppExchange data cleansing category as a category-leading listing. A growing review traction (228 reviews) with a 4.8-star average. Pricing: freemium. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #7 →
#9
Prevent duplicates in real time with DupeCatcher
4.2(142)free
Currently sits at #9 in the Salesforce AppExchange data cleansing category as a well-rated listing. Tracks at 4.2★ across 142 reviews — growing review traction. Pricing: free. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #8 →
#10
Satrang Metadata Search
4.7(77)paid
Holds position #10 in the Salesforce AppExchange data cleansing category as a highly rated listing. Currently has an early-stage review volume (77 reviews, 4.7★ avg). Pricing: paid. Source: Salesforce AppExchange's own published category position.
View audit Compare to #9 →

At-a-glance comparison

Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 data cleansing apps on Salesforce AppExchange.

#	App	Rating	Reviews	Pricing
1	Cloudingo: Remove duplicates and improve data quality	4.8★	559	paid
2	Apsona for Salesforce	4.9★	299	paid
3	No Duplicates \| Duplicate Management for Salesforce	5.0★	163	free
4	Duplicate Check for Salesforce: Duplicate Management made easy	4.6★	302	freemium
5	Duplicate Management by Machine Learning \| DataGroomr Deduplication	5.0★	102	paid
6	DemandTools. Ensure your data remains your most valuable asset.	4.7★	442	paid
7	AddressTools Free: Address Validation and Standardisation Suite	4.8★	251	free
8	XL-Connector (formerly Enabler4Excel)	4.8★	228	freemium
9	Prevent duplicates in real time with DupeCatcher	4.2★	142	free
10	Satrang Metadata Search	4.7★	77	paid

Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.

Frequently asked

How does AppRanks pick the top Data Cleansing apps for Salesforce AppExchange?: Apps appear here because Salesforce AppExchange itself classifies them under Data Cleansing — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
How often does this data cleansing apps list update?: Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
What does "Pick if" mean on each top-3 entry?: "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
Where can I see the full methodology and audit scoring?: The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

Methodology details: /glossary/audit-score · /about.

The 10 Best Data Cleansing Apps for Salesforce AppExchange (2026)

At-a-glance comparison

Frequently asked

Track these rankings over time