MailerLite Classic for Shopify App Store
By MailerLite
MailerLite Classic is the #130 ranked email marketing app on Shopify, with a 3.1 average rating from 30 reviews, with a free plan available, as of Sep 10, 2026.
MailerLite Classic is a Shopify App Store app by MailerLite, launched February 2017. With a rating of 3.1★ from 30 reviews, it currently ranks #130 in the Email marketing category.
AppRanks data: MailerLite Classic ranks #130 in Email marketing on Shopify App Store, placing it in the top 39% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
MailerLite Classic is a mixed-rating Shopify app with a limited review volume. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 30 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by MailerLite — established developer track record
Cons
- −Average rating below 4.0 (3.1★) — read recent low-star reviews before committing
- −Limited review base (30) — ratings can shift significantly with new feedback
Looking to switch from MailerLite Classic?
See MailerLite Classic's alternatives ranked by audit score, rating, and review velocity.
About MailerLite Classic
How MailerLite Classic works
Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
The best part – you can tailor your MailerLite experience to fit your business with the features you need, like a custom HTML editor, unsubscribe page builder, or dedicated IP addresses.
Screenshots
Key features
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
- Grow your subscriber list with custom pop-ups and engaging landing pages.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.
- A/B TestingRun experiments to compare variations and optimize user experience.
- AI AnalyticsUtilize AI-driven analytics tools for actionable insights and reporting.
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.
- Consent CollectionCollect user consent for data processing and compliance.
- Data Import and ExportEasily import and export data in bulk for efficient management.
- EditorUtilize a powerful editor for modifying and enhancing your content.
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.
- Email Capture FormsGrow your email list by capturing customer emails through forms.
- Email Domain ManagementManage and configure your email domains for better deliverability.
- Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.
- MailerLite IntegrationConnect with MailerLite for effective email marketing campaigns.
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.
- Subscription ManagementEasily manage and customize customer subscriptions.
- Survey CollectionCollect valuable insights through customizable surveys and feedback forms.
- Template ManagementCreate and manage templates for consistent branding and messaging.
- Order Tracking FeaturesProvide customers with tracking information for their orders.
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.
- Targeted CampaignsRun personalized marketing campaigns aimed at specific customer segments.
Pricing plans
Free
|
100010/month
|
Most popular 250015/month
|
500030/month
|
Category rankings
As of Sep 11, 2026- Email marketing#130of 342Top 39%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
MailerLite Classic ranks for 2 keywords across Shopify App Store. Here are the top 2:
Competitors & alternatives
MailerLite Classic doesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is MailerLite Classic?
MailerLite Classic is an app for Shopify. It currently holds a 3.1-star rating from 30 merchant reviews, and it has been listed on the marketplace since 2017. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by MailerLite.
Is MailerLite Classic free?
MailerLite Classic offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers 1000, 2500, 5000 unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses MailerLite Classic?
MailerLite Classic is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email marketing category on Shopify.
Where does MailerLite Classic rank on Shopify?
MailerLite Classic currently sits at position #130 in the Email marketing category on Shopify. That places it in the top 38% of 342 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.