Ortto is the #127 ranked email marketing app on Shopify, with a 5.0 average rating from 3 reviews, with a free plan available, as of July 9, 2026.
Ortto is a Shopify App Store app by Ortto, launched April 2021. With a rating of 5.0★ from 3 reviews, it currently ranks #127 in the Email marketing category.
AppRanks data: Ortto ranks #127 in Email marketing on Shopify App Store, placing it in the top 39% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Ortto is a category-leading Shopify app with a limited review volume. It is listed in the Email marketing category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 3 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
Cons
- −Limited review base (3) — ratings can shift significantly with new feedback
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About Ortto
How Ortto works
Ortto combines powerful marketing tools - Journey automation, CDP, analytics and omnichannel chat, to help build customer journeys that drive revenue. Convert more traffic into paying customers. Unify customer data to get a complete view - including static and event-based attributes. Create sophisticated real-time audience segments based on your customer data. Automate messages and actions to target audiences with personalized, timely messages at scale. Respond fast with Omnichannel chat.
Screenshots
Key features
- A fully featured Customer Data Platform (CDP), purpose-built for marketers
- Marketing automation: Journeys, Playbooks, Email campaigns, SMS, WhatsApp
- Reports and dashboards, No-code integrations, Live AI supported Omnichannel chat
- Ortto Talk revolutionizes the way you engage, support and convert customers
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Abandoned Cart RecoveryAutomatically follow up with customers who leave items in their cart.Common
- A/B TestingRun experiments to compare variations and optimize user experience.Common
- Advanced SegmentationUtilize advanced techniques for precise audience segmentation.Niche
- Age VerificationConfirm customer age to comply with legal requirements.
- AI GenerationGenerate content and responses using advanced AI algorithms.Common
- AnalyticsAccess and analyze data to gain insights into your business performance.Common
- Store AnnouncementsDisplay important announcements to your customers on your storefront.Niche
- APIs and WebhooksLeverage APIs and webhooks for real-time data synchronization.Common
- Automated Email CampaignsSend automated email campaigns to nurture leads and drive conversions.table-stakes
- Back-In-Stock AlertsNotify customers when out-of-stock products are available again.Differentiator
- Promotional BannersDesign and display eye-catching banners to promote your products or services.Niche
- Browse Abandonment TrackingTrack users who leave without purchasing and engage them later.Differentiator
- Bulk EditingEdit multiple items at once to save time and streamline workflows.Common
- Cart Abandonment EmailsAutomatically send emails to remind customers about their abandoned carts.Differentiator
- Checkout EmailsSend emails related to the checkout process to enhance customer experience.Differentiator
- Consent CollectionCollect user consent for data processing and compliance.Differentiator
- Countdown TimerCreate countdown timers to build anticipation for events or promotions.Niche
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.Common
- Customer Success ManagerSupport customers in achieving their goals with your product.
- Custom FontsUse and manage custom fonts to enhance your design.Common
- Data Import and ExportEasily import and export data in bulk for efficient management.Common
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.Common
- Drip CampaignsAutomate a series of emails to nurture leads over time with drip campaigns.Differentiator
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.table-stakes
- Email Capture FormsGrow your email list by capturing customer emails through forms.Differentiator
- Email Domain ManagementManage and configure your email domains for better deliverability.Differentiator
- Email Capture Pop-UpsCollect email addresses with targeted email capture pop-ups.Niche
- Exit-Intent PopupsCapture visitor attention with popups when they intend to leave your site.Common
- Exit Intent Pop-UpsReduce bounce rates with warning and exit intent pop-ups.Niche
- Follow-Up EmailsAutomate follow-up emails to engage customers and drive repeat business.Common
- Game OfferingsProvide various games as part of your product offerings.
- Geolocation ServicesUtilize geolocation to enhance customer experiences and location-based services.Common
- Insights and TipsReceive actionable insights and tips to improve your store's performance.Common
- Custom Landing PagesCreate tailored landing pages to enhance user experience and drive conversions.Common
- LocalizationAdapt your content and offerings to different languages and regions.Common
- Email NewslettersCreate and send newsletters to keep customers informed and engaged.Common
- Opt-In Pop-UpsUse consent pop-ups to collect customer information and preferences.Niche
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- Price Drop AlertsNotify users when prices drop on items they are interested in.Differentiator
- Product RecommendationsProvide personalized product recommendations to boost sales.Common
- Product ReviewsEnable customers to leave reviews for products they purchase.Common
- Promotional CampaignsRun various promotional campaigns to boost sales and attract customers.Common
- Push NotificationsDeliver real-time updates and alerts directly to users' devices.Common
- ReportingGenerate and view reports on various metrics and data.Common
- Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.Common
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Common
- Sales Pop-UpsPromote products and offers with engaging sales pop-ups.Niche
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- SMS Capture ListCollect and manage a list of SMS subscribers for marketing.Common
- SMS Marketing CampaignsCreate and manage targeted SMS marketing campaigns.Differentiator
- SMS Capture Pop-UpsEngage visitors and collect phone numbers with SMS pop-ups.Niche
- Spin the Wheel PromotionsEngage customers with interactive spin-the-wheel discount offers.
- Subscription ManagementEasily manage and customize customer subscriptions.Common
- Survey CollectionCollect valuable insights through customizable surveys and feedback forms.Common
- Tagging SystemImplement a tagging system to enhance organization and searchability.Common
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- Template ManagementCreate and manage templates for consistent branding and messaging.Common
- Order Tracking FeaturesProvide customers with tracking information for their orders.Common
- Translation ServicesTranslate your store content into different languages.Common
- Unlimited FormsCreate and manage an unlimited number of forms for data collection.Common
- Upsell and Cross-Sell EmailsSend targeted emails to encourage customers to purchase additional products.Common
- Web Push NotificationsEngage users with timely web push notifications on their devices.Niche
- Welcome EmailsSend personalized welcome emails to new customers after sign-up.Common
- Audience SegmentsDefine and manage specific audience segments for targeted outreach.Common
- Automated CommunicationSend automated messages and responses to engage customers effectively.Niche
- Customer Data ManagementCollect and analyze customer data for better engagement strategies.Niche
Pricing plans
Starter199/month
|
Pro599/month
|
Most popular Business999/month
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Enterprise
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Category rankings
As of Jul 9, 2026- Email marketing#127of 331Top 39%
- Pop-up#160of 343Top 47%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Orttodoesn't have curated competitor matchups yet. Other tracked email marketing apps on Shopify:
Frequently asked questions
What is Ortto?
Ortto is an app for Shopify. It currently holds a 5.0-star rating from 3 merchant reviews, and it has been listed on the marketplace since 2021. It is listed under the Email marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Ortto.
Is Ortto free?
Ortto offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Starter, Pro, Business unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Ortto?
Ortto is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email marketing category on Shopify.
Where does Ortto rank on Shopify?
Ortto currently sits at position #127 in the Email marketing category on Shopify. That places it in the top 38% of 331 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Ortto integrate with?
Ortto lists 6 integrations on its Shopify marketplace page. The most prominent are FB & Google Ads, Pipedrive, SalesForce, Stripe, Twilio, Zapier. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.