AdRoll ABM (formerly RollWorks) for HubSpot App Marketplace
By AdRoll
AdRoll ABM (formerly RollWorks) is the #295 ranked commerce app on HubSpot, with a 4.7 average rating from 23 reviews, priced adroll account-based marketing, as of Aug 31, 2026.
AdRoll ABM (formerly RollWorks) is a HubSpot App Marketplace app by AdRoll, launched December 2019. With a rating of 4.7★ from 23 reviews, it currently ranks #295 in the Commerce category.
AppRanks data: AdRoll ABM (formerly RollWorks) ranks #295 in Commerce on HubSpot App Marketplace, placing it in the top 14% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
AdRoll ABM (formerly RollWorks) is a highly rated HubSpot app with a limited review volume. It is listed in the Commerce category on HubSpot App Marketplace, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 23 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical HubSpot App Marketplace listing.
Pros
- +High average rating (4.7★) signals consistent merchant satisfaction
- +Published by AdRoll — established developer track record
Cons
- −Limited review base (23) — ratings can shift significantly with new feedback
- −Paid-only pricing (AdRoll Account-Based Marketing) — evaluation requires committing payment details
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About AdRoll ABM (formerly RollWorks)
How AdRoll ABM (formerly RollWorks) works
Identify target audiences from your HubSpot contact lists and segment them through machine learning and prioritization from AdRoll ABMUse HubSpot’s pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accountsAugment company lists from HubSpot with machine learning based scoring and prioritization from AdRoll ABMEngage known and unknown audiences through dynamic digital advertising campaigns for maximum impactTarget known and unknown contacts with digital adsPrioritize in-market accounts with digital adsView and measure ad campaign performance right within HubSpotView account-level advertising & website engagement metrics from AdRoll ABM in HubSpot and activate against that data in HubSpotUncover account engagement signals for prioritization and personalization of outreach with Sales InsightsView Account Spike and Journey Events data in HubSpotReceive automated email notifications for spiking accounts
Pricing plans
AdRoll Account-Based Marketing/CONTACT_US
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Category rankings
As of Sep 4, 2026- Commerce#295of 2,265Top 14%
- Content#295of 2,265Top 14%
- Marketing#295of 2,265Top 14%
- Operations#295of 2,265Top 14%
- Sales#295of 2,265Top 14%
- Service#295of 2,265Top 14%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
AdRoll ABM (formerly RollWorks) doesn't have curated competitor matchups yet. Other tracked commerce apps on HubSpot:
Where AdRoll ABM (formerly RollWorks) stands in the Commerce category
AdRoll ABM (formerly RollWorks) ranks #295 of 2,265 apps in the Commerce category, placing it in the top 14% of the listing.
Frequently asked questions
What is AdRoll ABM (formerly RollWorks)?
AdRoll ABM (formerly RollWorks) is an app for HubSpot. It currently holds a 4.7-star rating from 23 merchant reviews, and it has been listed on the marketplace since 2019. It is listed under the Commerce category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by AdRoll.
Is AdRoll ABM (formerly RollWorks) free?
AdRoll ABM (formerly RollWorks) offers a free plan that merchants can install on HubSpot without entering payment details. Pricing details on this page are mirrored from the live HubSpot listing and refresh on each scrape cycle.
Who uses AdRoll ABM (formerly RollWorks)?
Currently around 842 active stores have installed AdRoll ABM (formerly RollWorks). Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Commerce category on HubSpot.
Where does AdRoll ABM (formerly RollWorks) rank on HubSpot?
AdRoll ABM (formerly RollWorks) currently sits at position #295 in the Commerce category on HubSpot. That places it in the top 13% of 2,265 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.