Loading content…
TOP 3 ALTERNATIVES — RANKED
Three you should evaluate first.
Filtered from 12 candidates by feature similarity, audit score, and review velocity. The hero treatment is editorial — these earned more space because the data did.
Shopify Sync by Unific
Marketing#1TOP PICK
5.0034 reviews
Not auditedAudit score
Pick if you're surveying the marketplace
Widely used on this marketplace — not a like-for-like swap. AppRanks found no app sharing AdRoll ABM (formerly RollWorks)'s category, so this is not a replacement for it — it is a widely-used marketing option shown for market context. Compare it against your own requirements rather than as a swap.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP
Marketing#2RUNNER-UP
5.0024 reviews
Not auditedAudit score
Pick if you're cost-sensitive
Adjacent tool, different job. Different use case from AdRoll ABM (formerly RollWorks). Listed because it is among the most-adopted marketing apps on this marketplace, not because it covers the same job.
Track Commissions | QuotaPath
Marketing#3VALUE PICK
5.0023 reviews
Not auditedAudit score
Pick if you're mapping adjacent tooling
Popular alternative to evaluate on its own merits. Solves a different problem than AdRoll ABM (formerly RollWorks). Useful market context; verify the capability overlap yourself before treating it as an option.
SIDE-BY-SIDE COMPARISON
AdRoll ABM (formerly RollWorks) versus the top 3.
Five rows, all loaded above the fold. Wins are highlighted; nothing's hidden behind a tab.
RANKS #4 THROUGH #12
The next 9, denser.
Lower-ranked but legitimate. Click any row for the full profile — or compare side-by-side with AdRoll ABM (formerly RollWorks).
How these alternatives are ranked
Scored daily. Three signals, weighted and blended. No vendor money changes anything.
45%Feature similarity
N-gram match against AdRoll ABM (formerly RollWorks)'s feature signature, weighted by category overlap.
35%Audit + rating
Listing quality (0–100) blended with rolling 90-day rating average. Penalizes thin listings.
20%Review velocity
Reviews added in trailing 30 days, normalized by category baseline. Surfaces rising challengers.
Every HubSpot alternative on this page is scraped, normalized, and re-scored every 24 hours. We don't accept paid placement, vendor-funded "best of" content, or sponsored ranking — and we publish the rules so you can audit them yourself. If a vendor disagrees with their position, that's between them and the data.
WHEN DOES IT MAKE SENSE TO SWITCH FROM ADROLL ABM (FORMERLY ROLLWORKS)?
Four reasons people leave.
Decision triggers, not marketing. If two or more apply, your shortlist starts with the apps named below each card.
Pricing has outgrown your usage
If your usage of AdRoll ABM (formerly RollWorks) has crossed a pricing-tier breakpoint, per-unit cost is usually where alternatives diverge most clearly. Some apps in the list above carry a free tier; others are paid from day one. Compare the published plans on each alternative's page against your current bill — the gap is the only number worth acting on, and it is specific to your usage.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP · Shopify Sync by UnificYou need a feature outside the focus
Each HubSpot category has a feature spectrum. The "Similar feature set" badge above marks alternatives whose feature signature most overlaps with AdRoll ABM (formerly RollWorks). The "Category leader" badge marks apps that may approach the same category from a different feature angle — useful if you want to widen rather than narrow your toolset.
Shopify Sync by UnificSupport response has slowed you down
Support quality is the hardest thing to read from a listing, and it is the most common reason a switch gets made. Read the most RECENT reviews on each alternative's profile rather than the lifetime average — recency is what tells you how the app is supported today, and trailing review velocity is the freshest signal AppRanks tracks.
FREQUENTLY ASKED
Answers built from the data.
Built from the same scores the ranking uses — so they won't contradict the table.
For most accounts under typical category usage, the answer depends on tier. Shopify Sync by Unific is in the freemium band (Free plan available), while AdRoll ABM (formerly RollWorks) is unknown (Pricing varies). At parity scale, the cheaper option can save 30–60% — but feature-for-feature swaps usually narrow the gap above the second tier.
VERDICT · UPDATED TODAY
If you're moving from AdRoll ABM (formerly RollWorks), the most common landing spots are Shopify Sync by Unific (unknown feature match, audit null/100) and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP (pricing leverage + breadth). Skip ERP Bridge: Sync SAP & any ERP unless your use case is unusual.
If feature parity matters most
→ Shopify Sync by Unific
Unknown feature parity. Audit null, 5.00★.
If pricing matters most
→ Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP
Best for cost-sensitive teams. 5.00★ across 24 reviews.
If you're scaling enterprise
→ Track Commissions | QuotaPath
Strongest scale fit when category usage exceeds typical thresholds. Vendor-evaluate before committing.
Continue your research
Audit AdRoll ABM (formerly RollWorks)'s listing
See where AdRoll ABM (formerly RollWorks) ranks 0–100 on listing completeness, screenshots, and description quality.
Open auditAdRoll ABM (formerly RollWorks) vs Shopify Sync by Unific
Side-by-side feature deltas, shared keywords, rating curves over the trailing 12 months.
Open compareHubSpot category leaders
Highest-rated HubSpot apps by intent. The category-by-category leaderboard.
Open best
