AdRoll ABM (formerly RollWorks) vs Shopify Sync by Unific

Based on the data on this page, Shopify Sync by Unific is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs AdRoll ABM (formerly RollWorks)'s 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Shopify Sync by Unific offers a free tier (Free plan available) while AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Recommended by size: small/early-stage teams who need fast install and low risk should default to Shopify Sync by Unific; mid-market and enterprise teams with specific feature requirements should evaluate both — AdRoll ABM (formerly RollWorks)'s 23-review base may include the workflow context that matches your specific use case better than Shopify Sync by Unific's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is AdRoll ABM (formerly RollWorks) or Shopify Sync by Unific cheaper?

Shopify Sync by Unific is the cheaper option — it offers a free plan (Free plan available). AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, AdRoll ABM (formerly RollWorks) or Shopify Sync by Unific?

Shopify Sync by Unific has the higher average rating (5.0★ from 34 reviews) compared to AdRoll ABM (formerly RollWorks) (4.7★ from 23 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AdRoll ABM (formerly RollWorks) or Shopify Sync by Unific?

Shopify Sync by Unific holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AdRoll ABM (formerly RollWorks) or Shopify Sync by Unific?

Both apps are one-click installs from the HubSpot App Marketplace. Shopify Sync by Unific has the deeper published review base (34 vs 23), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large HubSpot App Marketplace teams?

AdRoll ABM (formerly RollWorks) typically suits early-stage and growth-mode teams based on its published review base (23 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.