AdRoll ABM (formerly RollWorks) vs Gmail

Based on the data on this page, AdRoll ABM (formerly RollWorks) is the stronger choice for most HubSpot App Marketplace teams — 4.7★ vs Gmail's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Gmail offers a free tier (Free plan available) while AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Gmail has the larger user base (3,417 reviews vs 23), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll ABM (formerly RollWorks)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage teams who need fast install and low risk should default to AdRoll ABM (formerly RollWorks); mid-market and enterprise teams with specific feature requirements should evaluate both — Gmail's 3,417-review base may include the workflow context that matches your specific use case better than AdRoll ABM (formerly RollWorks)'s broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is AdRoll ABM (formerly RollWorks) or Gmail cheaper?

Gmail is the cheaper option — it offers a free plan (Free plan available). AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, AdRoll ABM (formerly RollWorks) or Gmail?

AdRoll ABM (formerly RollWorks) has the higher average rating (4.7★ from 23 reviews) compared to Gmail (4.0★ from 3,417 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose AdRoll ABM (formerly RollWorks) or Gmail?

AdRoll ABM (formerly RollWorks) holds the higher average rating (4.7★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, AdRoll ABM (formerly RollWorks) or Gmail?

Both apps are one-click installs from the HubSpot App Marketplace. Gmail has the deeper published review base (3,417 vs 23), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large HubSpot App Marketplace teams?

AdRoll ABM (formerly RollWorks) typically suits early-stage and growth-mode teams based on its published review base (23 reviews). Gmail typically suits early-stage and growth-mode teams based on its published review base (3,417 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between AdRoll ABM (formerly RollWorks) and Gmail?

Migration support varies by app and category. AdRoll ABM (formerly RollWorks) and Gmail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll ABM (formerly RollWorks)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.