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A named price level on an app's pricing page — typically Free, Starter, Pro, Business, Enterprise, or platform-specific names. Tiers map to capacity gates: number of orders processed, number of products synced, number of seats, daily API calls. AppRanks mirrors the marketplace's pricing tiers exactly as published, including any platform-specific variations (e.g., Shopify Plus surcharges, annual discount percentages, free trial durations).
Also known as: pricing plan, subscription tier, price level, plan tier, billing tier
Tier names + prices refresh every 12-24 hours from the source marketplace; if you see a discrepancy with the live listing, the gap is one refresh cycle at most. We do not infer or extrapolate tier values when an app uses custom pricing ("Contact us") — the field reads as such and the audit penalizes opacity. For comparing apps with different tier structures, the side-by-side compare page normalizes by use-case capacity rather than tier name.
Pricing tier structure dictates which size of merchant the app is realistically built for. An app with a $9/mo Starter and a $999/mo Enterprise (no middle) usually means the product team prioritized either solopreneur or large-team use cases at the expense of mid-market. For developers planning packaging, comparing tier shape against category leaders surfaces gaps where a missing mid-tier might be costing installs. For merchants, the tier match-vs-mismatch with their actual usage capacity predicts whether they'll outgrow the current tier within the first year.