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Bestseller badge is one of the 28 app marketplace metrics and concepts defined in the AppRanks glossary. This page gives you a clear, plain-language explanation of what Bestseller badge means, why it matters when you evaluate an app, how AppRanks calculates and verifies it, and exactly where you will see it across our public app, audit, and comparison pages. Read on for the full definition, practical use cases, and links to related terms so you can interpret Bestseller badge with confidence.
Also known as: top seller badge, best-selling app, top-installed badge, marketplace bestseller, high-volume badge
The Bestseller badge is Atlassian Marketplace's algorithmic top-installs designation, computed from rolling install velocity within each marketplace category. The badge typically lands on apps that have accumulated 6-12+ months of sustained install momentum, often with thousands of active installs and a feedback flywheel of reviews driving more installs. Unlike Spotlight (editorial selection) or Rising Star (relative-growth percentile), Bestseller is a pure-volume award — it strongly favors mature apps with broad distribution, and it tends to be sticky: once an app has the badge, it usually keeps it for many quarters because the badge itself drives the install velocity that sustains eligibility. Zendesk Marketplace issues an analogous Bestseller badge using a similar volume-based computation, and AppRanks treats both under one unified data model. AppRanks tracks Bestseller state per app per platform and surfaces gain/loss events with crawl-date attribution; loss is rare and typically correlates with a major competitor surpassing the app's install velocity rather than with the badged app itself declining.
Bestseller is a trust signal that converts well at the bottom of the funnel — buyers comparing 3-5 finalists routinely break ties in favor of the badged option. For developers, the badge represents a moat: once earned, it compounds because it pulls more installs (which sustain the velocity that earned the badge in the first place). Tracking when a competitor is approaching Bestseller-eligibility velocity is one of the earliest signals of category-leadership change.
AppRanks observes Atlassian's `?marketingLabel=bestseller` endpoint and Zendesk's marketplace-tile metadata daily. State transitions are recorded against the crawl date with a 1-day attribution window. The exact velocity threshold Atlassian and Zendesk use is undocumented; AppRanks does not approximate it — we mirror the marketplace's published assignment exactly.