Email Template Builder vs Proactive Campaigns

Send Bulk Emails, Customer Notifications & Order Updates Directly from Zendesk Your customers and tickets are already in Zendesk. Stop exporting contacts to external tools, like Mailchimp, just to reach your audience. Proactive Campaigns is the #1 native bulk email and SMS tool built inside Zendesk Support — no third-party integrations and data syncing. Segment your Zendesk mailing list or upload a CSV to bring in any external contacts. Then run mass email campaigns from Zendesk, automate follow-ups, send instant notifications, and scale outreach after AI-resolved tickets. 💡 Start your 14-day free trial today — install with one click. Want to get a personalized app setup? Book a 15-minute demo to customize Proactive Campaigns for your team and get started faster. Boost your Zendesk email marketing and start sending email newsletters today! ✅ The app is completely free for Sandbox accounts. Install it in the Sandbox first and validate your workflows before rolling it out to production. Why Zendesk Teams Switch to Proactive Campaigns? No extra tools. No extra cost. Unlike standalone email platforms, Proactive Campaigns lives inside Zendesk. Your campaigns, customer data, support tickets, and reports, all in one place, and for an affordable price. Built for proactive support, not just reactive tickets. Zendesk doesn't offer bulk emailing or mass notifications natively. Proactive Campaigns fills that gap by letting support managers, customer success teams, and marketing ops run full outreach campaigns. Branded templates with drag and drop ease. If you need to boost your email appearance, you can do it with Proactive Campaigns' top feature — the template builder. You no longer need coding or designer skills to create on-brand emails that catch attention and drive results. What Can You Do with Proactive Campaigns? 🚨 Mass notify customers of service incidents and outages For: Support, IT Support, DevOps, Incident Managers When downtime hits, every minute counts. Send mass email notifications to affected users in seconds, link the campaign directly to the problem ticket, and run automated SMS or email follow-ups with fixed delays until the incident is resolved. Proactive Campaigns is the go-to incident notification tool for Zendesk. 📬 Automate customer onboarding & success For: Customer Success Managers, SaaS Teams, E-commerce Segment your Zendesk user list by tags, dates, plan tier, or any other custom field, to automatically trigger personalized onboarding sequences. Guide every new customer through their journey without your CS team lifting a finger. 📲 Reduce churn with timely SMS reminders For: Subscription Businesses, E-commerce Schedule campaigns to automatically notify customers about subscription renewals, expiring services, or other important dates via email or SMS. Proactive Campaigns ensures you never miss a chance to stay top-of-mind and retain customers. 🔄 Proactive upsells & cross-sells directly in Support For: Sales-Support Hybrid Teams, E-commerce, SaaS Turn your support inbox into a revenue channel. Send personalized follow-ups based on customer behavior, track opens, clicks, replies, and unsubscribes, and A/B test subject lines and content to continuously improve results. 🛠 Streamline bulk ticket updates For: Zendesk Admins, Operations Teams Beyond messaging, Proactive Campaigns is a powerful bulk ticket updater. Update fields, statuses, tags, and internal notes across hundreds of tickets at once. No complex automation setups, no Zendesk triggers needed. Powerful Features Built for Your Team: Mass emailing and SMS from Zendesk, no third-party sync Import CSV lists or build segments from Zendesk users, tickets, or orgs Custom email templates: drag-and-drop, rich text, or HTML Email automations with scheduled timing Auto-insert placeholders for easy personalization A/B testing on subject lines, content, and calls to action Email tracking — opens, clicks, and unsubscribes per campaign Spam filter precheck before every send CSAT surveys embedded directly in campaigns Automatic follow-ups based on customer behavior Pay only for agents who have access to the app You're only charged for the agents who really use the app—no overpaying! Check out all pricing plans here. Want to see it in action? 👉 Install the app and activate your free trial now! How we handle your data Proactive Campaigns app accesses only the minimal data needed to deliver campaign features, fully following Zendesk guidelines. All actions happen entirely inside your Zendesk account. Your information is encrypted, stored securely on AWS, and never shared with third parties, keeping your data safe at all times. If you still have questions about the app, ask us at [email protected].

Email Template Builder While Zendesk provides you with a basic email design, it’s not easy to customize it to reflect your brand. Email Template Builder solves this problem: this app contains a variety of modern email templates and an intuitive interface that lets you customise the look and feel of your Zendesk emails with ease. And, best of all: you don’t need any coding skills! This is what you get 10+ modern, zero-code email templates. Customization options to change the logo, colour, images and background. Access to all 10+ templates and their source code, so you can fully customize them if you wish. (You can even change your template to reflect seasons, promotions, etc.) An easy-to-use interface that lets you customize the templates with ease. To start using your customized template, just copy and paste the code directly into your Zendesk Admin Panel. Templates included in the app Classic templates You’ll find four “classic” templates in this app. These templates look and feel like the native Zendesk experience, but they’re fully responsive and let you add your logo and customise the footer text. These are the classic templates: Simple: this template is closest to the look and feel of the native Zendesk experience, but with the option to add your own logo in the header and custom text in the footer. Logo Left: you can add a call-to-action section to this template that can link to a promotion, a help center article, or anything you like. You can also add up to two links in the header and your logo on the left. Logo centered: this one is the same as the ‘Logo left’ template, with a call-to-action section, two links in the header and the option to add a custom logo. The only difference: the logo is centered. Stylish: this template contains a header with a subtitle, a coloured footer (which you can customize to reflect your brand’s colours) and an option to add footer text. Banner templates These templates have a bold, coloured header and a call-to-action section at the bottom. Banner Menu: change the colours of the header to match your brand’s colours. Banner Image: upload your own image to display in the header. Business and commerce templates The business and commerce templates reflect the designs of our our Help Center themes so you can easily align your Zendesk emails with the look and feel of your help center. Capetown: with its playful style and exotic imagery, this is the perfect template for travel-related industries. Includes a big, customizable image header. Gotham: a minimalist, dark template with a distinct look. A perfect match for truly unique brands. Includes the option to add an image in the footer. Paris: a feminine, tender template, perfect for organisations focused on female end-users. Includes the option to add line-art images. Stockholm: a professional, minimalist template that suits a variety of industries. Includes the option to add an image in the footer. Sydney: a modern and bold template designed for service-focussed businesses. Includes a coloured header and a banner image in the footer. Sports-themes templates These sports-themed templates reflect the design of our own ‘Sports Collection’ help center themes, enabling you to align your Zendesk emails with the look and feel of your help center. They all feature a banner header (to which you can to add two links), and a call-to-action section. Crawl: a swimming-inspired template with a big image header. Dribble: a basketball-inspired template with rounded buttons. Eleven: a football-inspired help center theme with far-reaching customisation options. Punch: a boxing-inspired template with coloured background. Image Gallery The application supports uploading images to use as logo, header or footer images within the application. Applications are hosted via Cloudflare Images free of charge. Or you can use your existing logo and header images from your website or help center. Multiple Templates Need a new template for the holidays with a snowy header images and a custom call to action? Want a new email template to highlight your spring promotions or major product update? Our App now supports multiple templates. You can configure any template to your liking and save it for later use. Swap betweeen templates, test out a new design while keeping the old one active, all from within the app!. Updates & support Our apps and email templates are updated regularly to support new Zendesk features and capabilities. Have any questions about this app or any of the templates? Feel free to contact us. Release Notes 2.0 Fall Release Added support for more styling and color options brand new UI and improved image uploader Added Newspaper, Code Monkey and Antwerp theme ## 3.0 Winter Release Added support for social links Plenty of bug fixes -Increased speed in (up)loading in image gallery Contact us for a custom email template In need of a custom email template to meet a specific need? Just let us know your wishes and requirements and we’ll build it for you. Find out more → About Premium Plus Premium Plus is your guide to a better customer experience. As a Master Partner of Zendesk, Aircall, and Certainly, we provide you with the right processes, tools, and setup to deliver the best possible service to your customers in no time. Anytime and anywhere. Find out more on our website → Have any questions? Feel free to contact us.