Side-by-side comparison · 24 data points
| Proactive Campaigns | Email Template Builder | |
|---|---|---|
| Tagline | — | — |
| Description | — | — |
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Proactive Campaigns | Email Template Builder |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | ★ 118 | 7 |
| Free plan | ★ Yes | — |
| Pricing | Free to install | Multiple plans available |
| Built for Shopify | — | — |
Based on the data on this page, Proactive Campaigns is the stronger choice for most Zendesk Marketplace merchants — 5.0★ vs Email Template Builder's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Proactive Campaigns offers a free tier (Free to install) while Email Template Builder starts at Multiple plans available. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Proactive Campaigns has the larger user base (118 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Email Template Builder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Proactive Campaigns; mid-market and enterprise merchants with specific feature requirements should evaluate both — Email Template Builder's 7-review base may include the workflow context that matches your specific use case better than Proactive Campaigns's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Zendesk Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Proactive Campaigns audit • Email Template Builder audit
Proactive Campaigns is the cheaper option — it offers a free plan (Free to install). Email Template Builder starts at Multiple plans available. Both publish their pricing on the Zendesk Marketplace marketplace; AppRanks mirrors what's listed on each refresh cycle.
Proactive Campaigns has the higher average rating (5.0★ from 118 reviews) compared to Email Template Builder (4.0★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Proactive Campaigns fits better if you prioritize rating consistency; Email Template Builder is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Zendesk Marketplace marketplace. Proactive Campaigns has more onboarding documentation maturity (118 reviews vs 7), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Proactive Campaigns typically suits early-stage and growth-mode stores based on its review-base composition (118 reviews). Email Template Builder aligns more with early-stage and growth-mode stores (7 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Proactive Campaigns and Email Template Builder both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Email Template Builder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
