Brightpearl by Annex Apps vs Mailchimp Activity

Based on the data on this page, Mailchimp Activity is the stronger choice for most Zendesk Marketplace support teams — 4.0★ vs Brightpearl by Annex Apps's 1.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Brightpearl by Annex Apps at Free to install, Mailchimp Activity at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Mailchimp Activity has the larger user base (585 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Brightpearl by Annex Apps's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage support teams who need fast install and low risk should default to Mailchimp Activity; mid-market and enterprise support teams with specific feature requirements should evaluate both — Brightpearl by Annex Apps's 2-review base may include the workflow context that matches your specific use case better than Mailchimp Activity's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Zendesk Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Brightpearl by Annex Apps or Mailchimp Activity cheaper?

Both Brightpearl by Annex Apps and Mailchimp Activity offer paid plans only. Brightpearl by Annex Apps starts at Free to install; Mailchimp Activity starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Brightpearl by Annex Apps or Mailchimp Activity?

Mailchimp Activity has the higher average rating (4.0★ from 585 reviews) compared to Brightpearl by Annex Apps (1.0★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Brightpearl by Annex Apps or Mailchimp Activity?

Mailchimp Activity holds the higher average rating (4.0★ vs 1.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Brightpearl by Annex Apps or Mailchimp Activity?

Both apps are one-click installs from the Zendesk Marketplace. Mailchimp Activity has the deeper published review base (585 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Zendesk Marketplace support teams?

Brightpearl by Annex Apps typically suits early-stage and growth-mode teams based on its published review base (2 reviews). Mailchimp Activity typically suits early-stage and growth-mode teams based on its published review base (585 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Brightpearl by Annex Apps and Mailchimp Activity?

Migration support varies by app and category. Brightpearl by Annex Apps and Mailchimp Activity both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Brightpearl by Annex Apps" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.