Markopolo AI vs Simple Web Marketing Attribution

Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution. Key Features Page and interaction tracking: captures page_view, click, form_interaction, and Search events. Form data capture: can capture name, email, and phone values when they are present in forms. Session tracking: uses a UUID-based session identifier to group user activity. First-party identifier: manages a muid cookie for visitor identification. Marketing attribution data: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present. Simple configuration: add your Tag ID from a WordPress admin settings page. Lightweight front-end script: loads only when a valid Tag ID and endpoint are configured. How It Works Install and activate the plugin. Go to Settings > Markopolo AIr. Enable Enable Tracking in plugin settings. Enter your Tag ID. Save settings. The plugin loads its front-end script and sends tracked events to the Markopolo endpoint. Tracking is off by default. The plugin does not load front-end tracking until Enable Tracking is enabled by an admin and a valid Tag ID is provided. External Services This plugin relies on Markopolo AI services to provide analytics and attribution functionality. Service A: Event ingestion endpoint What it is used for: Receiving browser-side analytics events for reporting and attribution. Endpoint: https://mtag.markopolo.ai/mark When data is sent: On tracked front-end events (for example page views, clicks, form interactions, and search events) only after admin opt-in via Enable Tracking, with a valid Tag ID and endpoint configured. Data sent may include: tag ID, page URL/path/title, referrer, language, timezone, viewport/screen data, session and visitor identifiers, attribution cookies when available, click metadata, and form-related values such as name/email/phone/search terms when detected. Service B: Settings webhook endpoint What it is used for: Notifying Markopolo when plugin settings lifecycle events occur. Endpoint: https://api-alpha.markopolo.ai/v1/integrations/wordpress/webhook When data is sent: Only after an admin has enabled Enable Tracking. When Tag ID is set for the first time. When Tag ID is updated. When Tag ID is removed. During plugin uninstall, only when tracking is enabled and a Tag ID is configured. Data sent: event name, tag ID, previous tag ID (when applicable), plugin name, site URL, and event timestamp. Service terms and privacy Terms and legal information: https://markopolo.ai/legal Privacy policy: https://markopolo.ai/legal Event Types Tracked page_view: fired on page load. click: fired when users interact with common clickable elements. form_interaction: fired on form change and submit events. Search: fired when a search term is detected from a search form or search URL. Data Collected Depending on the page and user interaction, the plugin may collect and send: Page URL, path, title, referrer, language, timezone, viewport, and screen size Session ID and visitor identifier (muid) Marketing attribution cookies when available Form values such as name, email, phone, and search terms Click metadata such as element text, ID, class, and coordinates Privacy & Consent This plugin tracks customer behavior including: * Page views, clicks, searches, and form interactions * Email addresses and phone numbers from form interactions * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Important: Site owners are responsible for obtaining any user consent required under applicable laws and regulations before enabling or using tracking features. Plugin-level enablement requires admin opt-in. If Enable Tracking is disabled, front-end tracking and settings webhooks are disabled. Front-end tracking also requires a valid Tag ID. Developer Notes The plugin uses a WordPress admin settings page for configuration. Settings are sanitized before being saved. Events are sent asynchronously from the front end. The plugin includes an uninstall routine that removes its saved settings. Support For support, contact the Markopolo team through your account or via email [email protected].

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not. The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated. The plugin is tested and works with: HubSpot Salesforce (Web-to-Lead) Contact Form 7 WPForms Ninja Forms Gravity Forms The plugin includes: A lightweight JavaScript file to capture url attribution data from the browser. An admin dashboard to view instructions for using the plugin. A UTM tag generator and logging tool. A HubSpot proxy to forward attribution data to your HubSpot account. Resilient AJAX form integration for modern, single-page submission tracking. External services This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time. Simple Web Marketing Cloud (opt-in) Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com) Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site. Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance. Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp. When data is sent: Only when cloud sync is enabled in Settings and only on conversion events. Terms & Privacy: Terms of Service — Privacy Policy HubSpot Forms API (opt-in, existing feature) Service: HubSpot Forms API (provided by HubSpot, Inc.) Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used. Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log). Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.