Simple Web Marketing Attribution for WordPress Plugin Directory
Simple Web Marketing Attribution is a WordPress Plugin Directory app by Simple Web Marketing.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Simple Web Marketing Attribution is a newly-listed WordPress app with a limited review volume. Category data on the canonical marketplace listing is currently incomplete, so AppRanks falls back to platform-wide rather than category-relative comparison for this listing. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by Simple Web Marketing — established developer track record
Cons
- −No public reviews yet — fit and reliability are unverified
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How Simple Web Marketing Attribution works
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The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
HubSpot
Salesforce (Web-to-Lead)
Contact Form 7
WPForms
Ninja Forms
Gravity Forms
The plugin includes:
A lightweight JavaScript file to capture url attribution data from the browser.
An admin dashboard to view instructions for using the plugin.
A UTM tag generator and logging tool.
A HubSpot proxy to forward attribution data to your HubSpot account.
Resilient AJAX form integration for modern, single-page submission tracking.
External services This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)
Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.
Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.
Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.
When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.
Terms & Privacy: Terms of Service — Privacy Policy
HubSpot Forms API (opt-in, existing feature)
Service: HubSpot Forms API (provided by HubSpot, Inc.)
Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.
Competitors & alternatives
AppRanks tracks competitor sets per category. For Simple Web Marketing Attribution, the independent listing audit includes a competitive context section, and the full WordPress app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
Frequently asked questions
What is Simple Web Marketing Attribution?
Simple Web Marketing Attribution is an app for WordPress. It is published on WordPress Plugin Directory and tracked by AppRanks, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. AppRanks tracks its category position, review-velocity trend, and the top alternatives in the same space. Developed by Simple Web Marketing.