Markopolo AI for WordPress

Markopolo AI is a lightweight tracking plugin that captures key WordPress site events and sends them to the Markopolo AI analytics platform for reporting and attribution.

Key Features

Page and interaction tracking: captures page_view, click, form_interaction, and Search events.

Form data capture: can capture name, email, and phone values when they are present in forms.

Session tracking: uses a UUID-based session identifier to group user activity.

First-party identifier: manages a muid cookie for visitor identification.

Marketing attribution data: can include common attribution cookies such as Facebook Pixel, TikTok, Google Analytics, and Microsoft UET cookies when present.

Simple configuration: add your Tag ID from a WordPress admin settings page.

Lightweight front-end script: loads only when a valid Tag ID and endpoint are configured.

How It Works

Install and activate the plugin.

Go to Settings > Markopolo AIr.

Enable Enable Tracking in plugin settings.

Enter your Tag ID.

Save settings.

The plugin loads its front-end script and sends tracked events to the Markopolo endpoint.

Tracking is off by default. The plugin does not load front-end tracking until Enable Tracking is enabled by an admin and a valid Tag ID is provided.