Popup Builder & Popup Maker for WordPress – OptinMonster vs PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀 The Best Popup Builder for WordPress and Email Newsletter Popup Plugin OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 MILLION smart marketers like you trust us to make sure no good lead goes uncaptured! OptinMonster turns your website visitors into new leads, subscribers and sales. Excellent product and customer service “I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.” @sarana01 OptinMonster’s easy-to-use popup maker makes creating pop-ups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze. And our mobile popups ensure that your marketing messages look great on all devices. …all WITHOUT needing a coder or designer…saving you time AND money. OptinMonster integrates with dozens of the most popular email marketing services, CRMs and eCommerce platforms including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, WooCommerce, Easy Digital Downloads, MemberPress, Google Analytics and many others. If we don’t have a native integration with your marketing platform, we’ve got you covered still with one of our no-code integrations: Copy/paste your form’s code using our Embedded Form block Embed WPForms, Gravity Forms, Formidable Forms, NinjaForms, CF7, or any other shortcode based form plugin for WordPress Use our powerful Webhooks to send lead information wherever you’d like Connect OptinMonster to Zapier Unlock hundreds of automations using Uncanny Automator for WordPress Do all this and more without sacrificing website performance because we’ve optimized the OptinMonster popup builder for both web and server performance. And we have the best Customer Support team! With almost 800 five-star reviews on WordPress.org, award winning support (including optional live chat or video calls), our team is here to help you win and win more often! OptinMonster is a SaaS service and requires an OptinMonster account. When you install this plugin, you’ll get to register for a free account that includes 3 campaigns and up to 500 campaign impression credits. Those credits are yours forever. If you use all of them, your account will be upgraded so your campaigns continue to display. Of course, you can always control your upgrade preferences within your account. When you’re ready to explode your growth, try OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more. Here’s why smart business owners, designers, and developers love OptinMonster! Easy Pop-up Builder From OptinMonster Increase Conversions Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker. Floating Bar Popups – Create sticky header bars, hello bars and floating bars to show free shipping notices, website announcement alert, sale countdown timer, and more. Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight your offer, like WooCommerce upsells, related posts, and coupon codes. Fullscreen Welcome Mats – Create full screen popups and welcome mats to focus your visitor’s attention on your best offer. Gamified Spin a Wheel Popup – Create coupon wheel optins to increase your store’s conversions with gamification. Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded anywhere inside your page content, or automatically at the start or end of each post. Sidebar Forms – Add an email newsletter signup form in your blog’s sidebar to get more subscribers using a shortcode or Gutenberg block. Content Locker Popups – Turn any inline campaign into a content locker or gated content with our easy to use inline optins. Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). Both static and evergreen timers included. Yes / No Popups – Create multi-step, progressive optins that results in better list segmentation and higher marketing conversions. Mobile Popups – Create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors. Canvas Custom Popup – Create campaigns from scratch using our drag & drop popup builder for any use case. AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block. Our Drag and Drop Popup Maker and Popup Templates Make It Easy Easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary). OptinMonster comes with hundreds of popup templates to help you save time, far more than competitors like Popup Builder, Popup Maker, Icegram (sometimes called Ice Gram), Sumo or Hustle. Easily search them by your industry, business goal, holiday or features. I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options. Dave Chesson, Owner of Kindlepreneur See Case Study Exit Intent Popups and OnSite Retargeting Did you know that over 70% of visitors abandoning your website will never return? OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers. With exit intent popups, visitors see a popup message with your best offer at the precise moment they’re about to leave. Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers. You can use exit intent popups combined with OnSite Retargeting to show different popup messages to new visitors vs returning visitors. These advanced popup triggers are highly effective in growing your email list, reducing cart abandonment, and saving you moeny on PPC advertising and retargeting ads. In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it! Michael Stelzner, Founder of Social Media Examiner See Case Study Smart Page Targeting and Behavior Based Personalization And the best WordPress popup plugin comes with advanced page targeting and behavior based personalization, too! This means you can show a popup for specific page or section of your site, or based on users’ geolocation, or even when a visitor clicks a specific link…and so much more. You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc. These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales. Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin! Cole Joseph, Owner of Cole’s Classroom See Case Study Popup A/B Testing, Email Marketing Integrations, and Popup Analytics Unlike other WordPress lead generation plugins, OptinMonster comes with reliable A/B split testing and accurate analytics without slowing down your site. Most of them use wp-ajax to setup analytics. This slows down your site and also results in unreliable analytics due to cache plugin settings. Similarly, A/B testing in a most WordPress popup plugins is broken because caching plugins can skew the data. We fixed both these issues with our superior infrastructure, so you can have reliable A/B testing for popups, accurate conversion analytics, and seamless email marketing / CRM integrations for your marketing (bonus: lead storage & lead backup are included, too). Credits This WordPress popup plugin is created by Thomas Griffin and Syed Balkhi. Branding Guideline OptinMonster® is a registered trademark of Retyp LLC. When writing about the popup plugin by OptinMonster, please make sure to uppercase the letter O and M. OptinMonster (correct) Optin Monster (incorrect) optinmonster (incorrect) optin monster (incorrect) Exit-Intent®, OnSite Retargeting®, and OnSite Follow Up Campaigns® are also registered trademarks of Retyp LLC. See our Press & Brand Assets page for more details.

PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. So instead of sharing some endless affiliate string, you share yoursite.com/recommends/widget — clean, memorable, and unmistakably yours. No more renting your links from bit.ly, tinyurl.com, or whichever shortener raised its prices this year. Here’s the part people love most: your links and your click data live on your site, not someone else’s. You own the branding. You keep the analytics. And if a destination URL ever changes, you update it once and every link you’ve ever shared just keeps working. Why people pick PrettyLinks 🌠 If you share links for a living — affiliate marketers, bloggers, podcasters, social media folks — you want three things: links that look professional, the freedom to change where they point, and a real picture of what’s getting clicked. PrettyLinks does all three. Every click is logged with referrer, browser, OS, and host, so you’re never guessing about what’s working. And version 4.0 is a big one. We rebuilt the whole thing from scratch on a fast, modern React admin, then added smarter bot filtering, built-in privacy controls, and CSV link importing — all of it free. PrettyPay™ Links 💵 Want to sell something? PrettyPay™ lets you spin up a one-click Stripe checkout link and share it anywhere — e-books, courses, downloads, subscriptions, you name it. It all runs through your own domain and brand. Share the link, get paid. No store required. Lite Features ✔️ 🔗 Branded Short Links on Your Own Domain Turn any long URL into a clean, branded short link in seconds. 💰 PrettyPay™ Stripe Checkout Links* Create one-click payment links with Stripe. Share anywhere and start selling instantly. 🔃 301, 302 and 307 Redirects Choose between Permanent (301) and Temporary (302/307) redirects per link. ⚙️ Custom or Auto-Generated Slugs Pick your own slug or let PrettyLinks generate one. Reserved Slug Patterns protect critical WordPress paths from accidental collisions. 🔎 Click & Unique-Click Tracking Every click logged with referrer, IP, browser, OS, and host data. 🤖 Modern Bot Filtering Keep AI crawlers and bots out of your stats out of the box — with Cloudflare bot-header support and your own custom user-agent rules. 🔐 Built-In Privacy Controls IP anonymization and a configurable click-retention window help you stay GDPR-friendly. 📊 Customizable Click Reports Filter charts by date range, link, and unique vs. total clicks. ⬆️⬇️ CSV Import & Export Bulk-import links from a spreadsheet and export click history to CSV anytime — link importing is now free. 🖱️ One-Click Sharing & Copy Copy any link to the clipboard from the links list, the editor, or a Gutenberg block. 💡 Modern Admin Experience A fast, clean React-based admin UI with bulk actions, one-click duplicate, and auto-saving options. … and much more. Visit our site to see everything PrettyLinks can do. * Pro users pay no added processing fees. Free users have a small 3% per-transaction fee added on PrettyPay™ links. PrettyLinks Pro 💪 When you’re ready for more, PrettyLinks Pro adds the automation, advanced redirects, and deeper reporting that power users tend to grow into: Keyword & URL Replacements Map keywords to links and PrettyLinks automatically turns them into your branded links across your site’s content. Advanced Redirect Types Cloaked, JavaScript, Meta-Refresh, Tracking Pixel, and branded Splash Page redirects on top of the standard 301/302/307. Geographic, Device & Time Targeting Send visitors to different destinations based on country, device, browser, OS, day, or hour. Link Rotation & A/B Split Testing Distribute traffic across multiple destinations by weight or round-robin, and split-test which one converts. Expiring Links Set an expiry date or click limit and choose where expired traffic goes. Categories & Tags Organize and filter a large link library with full taxonomy-style grouping. Auto-Create Links for Posts & Pages A pretty link is created automatically every time you publish. Link Health Monitoring Scheduled scans flag broken destinations, with email digests so you can fix them fast. QR Codes Auto-generate a downloadable QR code for every link, with an optional inner logo. Pretty Bar Branding Frame third-party destinations in a branded top, bottom, or floating bar with your CTA. Advanced Reports & Conversions Rich click-history breakdowns, KPI cards, charts, and a conversion-tracking pixel for your thank-you pages. Redirect Turbo Mode Answer link requests before the rest of WordPress loads — built for high-traffic affiliate sites. Pro Add-ons 🧩 Pro plans come with a handful of optional add-ons. Install the ones you need, skip the ones you don’t: Link in Bio — Build customizable “link in bio” landing pages for Instagram, TikTok, and other social profiles, hosted on your own domain. Product Displays — Drop styled, responsive product cards into any post or page to showcase affiliate products. Splash Pages — Show a branded interstitial (with optional CTAs) before forwarding visitors, with a per-link conversion funnel report. UTMs — Build and append Google Analytics UTM parameters from a dedicated tab on the link editor. User Links — A front-end dashboard letting logged-in visitors create and manage their own pretty links. Developer Tools — API tokens and webhooks for integrating PrettyLinks with external systems. See Why Upgrade | Pricing Integrations ⚡ MonsterInsights — Surface PrettyLinks click data inside the MonsterInsights dashboard. CookieYes — Automatic cookie consent compliance for click tracking. Easy Affiliate — Use PrettyLinks as the affiliate link layer in your Easy Affiliate program. Gutenberg & Classic Editor — Native block + toolbar buttons for inserting links inline. What’s Next 🤩 Enjoying PrettyLinks? Check out our other plugins: MemberPress — Full-featured membership and course platform for WordPress with Stripe, PayPal, and Authorize.net support. Easy Affiliate — Run your own self-hosted affiliate program and grow your traffic with referral marketing. Members — Roles and capabilities management plugin for fine-grained access control.