PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links for WordPress Plugin Directory

PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. So instead of sharing some endless affiliate string, you share yoursite.com/recommends/widget — clean, memorable, and unmistakably yours. No more renting your links from bit.ly, tinyurl.com, or whichever shortener raised its prices this year.

Here’s the part people love most: your links and your click data live on your site, not someone else’s. You own the branding. You keep the analytics. And if a destination URL ever changes, you update it once and every link you’ve ever shared just keeps working.

Why people pick PrettyLinks 🌠 If you share links for a living — affiliate marketers, bloggers, podcasters, social media folks — you want three things: links that look professional, the freedom to change where they point, and a real picture of what’s getting clicked. PrettyLinks does all three. Every click is logged with referrer, browser, OS, and host, so you’re never guessing about what’s working.

And version 4.0 is a big one. We rebuilt the whole thing from scratch on a fast, modern React admin, then added smarter bot filtering, built-in privacy controls, and CSV link importing — all of it free.

PrettyPay™ Links 💵 Want to sell something? PrettyPay™ lets you spin up a one-click Stripe checkout link and share it anywhere — e-books, courses, downloads, subscriptions, you name it. It all runs through your own domain and brand. Share the link, get paid. No store required.

Lite Features ✔️ 🔗 Branded Short Links on Your Own Domain

Turn any long URL into a clean, branded short link in seconds.

💰 PrettyPay™ Stripe Checkout Links*

Create one-click payment links with Stripe. Share anywhere and start selling instantly.

🔃 301, 302 and 307 Redirects

Choose between Permanent (301) and Temporary (302/307) redirects per link.

⚙️ Custom or Auto-Generated Slugs

Pick your own slug or let PrettyLinks generate one. Reserved Slug Patterns protect critical WordPress paths from accidental collisions.

🔎 Click & Unique-Click Tracking

Every click logged with referrer, IP, browser, OS, and host data.

🤖 Modern Bot Filtering

Keep AI crawlers and bots out of your stats out of the box — with Cloudflare bot-header support and your own custom user-agent rules.

🔐 Built-In Privacy Controls

IP anonymization and a configurable click-retention window help you stay GDPR-friendly.

📊 Customizable Click Reports

Filter charts by date range, link, and unique vs. total clicks.

⬆️⬇️ CSV Import & Export

Bulk-import links from a spreadsheet and export click history to CSV anytime — link importing is now free.

🖱️ One-Click Sharing & Copy

Copy any link to the clipboard from the links list, the editor, or a Gutenberg block.

💡 Modern Admin Experience

A fast, clean React-based admin UI with bulk actions, one-click duplicate, and auto-saving options.

… and much more. Visit our site to see everything PrettyLinks can do.

* Pro users pay no added processing fees. Free users have a small 3% per-transaction fee added on PrettyPay™ links.

PrettyLinks Pro 💪 When you’re ready for more, PrettyLinks Pro adds the automation, advanced redirects, and deeper reporting that power users tend to grow into:

Keyword & URL Replacements

Map keywords to links and PrettyLinks automatically turns them into your branded links across your site’s content.

Advanced Redirect Types

Cloaked, JavaScript, Meta-Refresh, Tracking Pixel, and branded Splash Page redirects on top of the standard 301/302/307.

Geographic, Device & Time Targeting

Send visitors to different destinations based on country, device, browser, OS, day, or hour.

Link Rotation & A/B Split Testing

Distribute traffic across multiple destinations by weight or round-robin, and split-test which one converts.

Expiring Links

Set an expiry date or click limit and choose where expired traffic goes.

Categories & Tags

Organize and filter a large link library with full taxonomy-style grouping.

Auto-Create Links for Posts & Pages

A pretty link is created automatically every time you publish.

Link Health Monitoring

Scheduled scans flag broken destinations, with email digests so you can fix them fast.

QR Codes

Auto-generate a downloadable QR code for every link, with an optional inner logo.

Pretty Bar Branding

Frame third-party destinations in a branded top, bottom, or floating bar with your CTA.

Advanced Reports & Conversions

Rich click-history breakdowns, KPI cards, charts, and a conversion-tracking pixel for your thank-you pages.

Redirect Turbo Mode

Answer link requests before the rest of WordPress loads — built for high-traffic affiliate sites.

Pro Add-ons 🧩 Pro plans come with a handful of optional add-ons. Install the ones you need, skip the ones you don’t:

Link in Bio — Build customizable “link in bio” landing pages for Instagram, TikTok, and other social profiles, hosted on your own domain.

Product Displays — Drop styled, responsive product cards into any post or page to showcase affiliate products.

Splash Pages — Show a branded interstitial (with optional CTAs) before forwarding visitors, with a per-link conversion funnel report.

UTMs — Build and append Google Analytics UTM parameters from a dedicated tab on the link editor.

User Links — A front-end dashboard letting logged-in visitors create and manage their own pretty links.

Developer Tools — API tokens and webhooks for integrating PrettyLinks with external systems.

See Why Upgrade | Pricing

Integrations ⚡

MonsterInsights — Surface PrettyLinks click data inside the MonsterInsights dashboard.

CookieYes — Automatic cookie consent compliance for click tracking.

Easy Affiliate — Use PrettyLinks as the affiliate link layer in your Easy Affiliate program.

Gutenberg & Classic Editor — Native block + toolbar buttons for inserting links inline.

What’s Next 🤩 Enjoying PrettyLinks? Check out our other plugins:

MemberPress — Full-featured membership and course platform for WordPress with Stripe, PayPal, and Authorize.net support.

Easy Affiliate — Run your own self-hosted affiliate program and grow your traffic with referral marketing.

Members — Roles and capabilities management plugin for fine-grained access control.