Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. From Matomo 6 onwards, PHP 8.1, MySQL 8.0 or MariaDB 10.6 will be required at minimum. If your server does not meet those requirements, the plugin will not update to Matomo 6 and will tell you what needs upgrading. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin
Opt-Out for Google Analytics (DSGVO / GDPR)
The Basic Data Protection Regulation (DSGVO, EU-DSGVO, GDPR) stipulates that a site visitor must have the option to object to the collection by Google Analytics. Until now, this was only possible via browser addon, or complicated JavaScript code embedding on the own website. With this plugin, this is child’s play and the user also has the option to undo the objection. Features Support for Google Analytics 4 (GA4) Full integration of the new WordPress DSGVO / GDPR features Weekly check whether the settings are still data protection compliant! Compatible with Google Tag Manager. NO other plugin needed to use the Google Analytics code on the website. This can be integrated directly by this plugin. Site visitors can deactivate the Google Analytics tracking for themselves and also activate it again afterward. Link text for the activation and deactivation link can be changed individually. A popup can be set up, which appears after clicking the link. The UA-Code or GA4-Code can be entered manually or read out automatically by a Google Analytics tracking plugin (see compatible plugins). HTML5 Local Storage Fallback: If a user deletes his cookies, the opt-out cookie can be restored if the local storage was not additionally deleted by the browser. WordPress Multisite compatible. Fully compatible with Gutenberg Editor. Compatible with: Advanced Custom Fields, WPML, Polylang and Loco Translate Also works on the smartphone, provided that the browser supports cookies. Visual customizations through custom CSS codes that are loaded only together with the shortcode (optimized loading time). Translation for DE and EN available. Full support for PHP 8.1 Regularly check whether the settings are still data protection compliant! Ever edited the privacy policy page and accidentally deleted the opt-out shortcode? Recently deleted the plugin for Google Analytics tracking, then reinstalled it and forgot to re-enable IP anonymization? To ensure the highest security, the plugin regularly checks the settings. Should a setting no longer fit, then an error message appears in the WP Admin (Backend / Dashboad) or you will receive an email. You can freely choose the frequency of the check. The following intervals are available: daily, weekly or monthly. The following settings are checked: Opt-Out function enabled Opt-Out shortcode present on the page Page with the shortcode publicly available (published and no password protection) Valid UA-Code found (only the formatting is checked) IP anonymization enabled (Works only in conjunction with a compatible plugin or the tracking code is stored in the plugin) Integrated compatibility with the following plugins It is not a requirement to use the listed plugins! The Google Analytics Opt-Out Plugin is also compatible with other plugins and can be used even if the Google Analytics code itself was inserted. With integrated compatibility, we make work easier because the current UA-Code is automatically read out and kept up to date. This means that it does not have to be corrected manually. MonsterInsights Pro MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) Analytify – Google Analytics Dashboard Plugin For WordPress GA Google Analytics Site Kit by Google – Analytics, Search Console, AdSense, Speed AUTOMATICALLY current privacy policy Keeping track of all the GDPR legislative changes is not easy. Especially not next to the core business. That’s why we offer you a data protection generator with our partner easyRechtssicher. The privacy policy is created ONCE and automatically kept up to date in WordPress itself. No more filling out forms again and copying and pasting privacy statements onto the page, it’s completely automated. More info here: https://schweizer.solutions/datenschutzgenerator Do you like our plugin? It motivates us a lot to keep working on our free plugins if you leave us a positive review. Coded with love by Schweizer Solutions GmbH This plugin is not from Google and is not supported by Google in any way. Google Analytics is a trademark of Google LLC.
