Matomo Analytics – Powerful, Privacy-First Insights for WordPress for WordPress Plugin Directory

Version 5.10.3 includes an important security related fix, it is highly recommended to update to this version.

Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.

For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!

Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.

Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.

It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.

Matomo is free, secure and open – your ethical user insights platform.

How Matomo Analytics for WordPress solves problems:

100% data ownership, no one else can see your data

All data is stored in your WordPress and not sent to any third party or different country

Super easy to install. No coding or technical knowledge needed #nocode

Free to use forever

Designed to save you time as an out-of-box solution (including many Ecommerce stores)

Protects the privacy of your users

GDPR Manager

No data sampling

Opportunities to extend with an ever-growing marketplace

Supports over 50 languages

Comes equipped with Matomo Tag Manager

How Matomo focuses on privacy:

Superb user privacy protection

Heaps of features to anonymize data and IP addresses

WP shortcode to embed an opt-out feature into your website

Features to export and delete data for GDPR

Ability to configure data retention

Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.

Features include:

Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)

Campaign tracking

Visitor profiles

Tag Manager

Dashboards

Segmentation

Real time reports

Transitions

JavaScript error tracking

Extensive geolocation reports / maps

Many different visualisations

Row evolution

Report comparisons

Export features

See the most drastic changes within a given time period

Supports WP Rest API

And hundreds of other features

Easily give your colleagues access to your reports if / when needed

Easily exclude certain roles, visitors and pages from being tracked

Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)

Import historical data from Google Analytics or WP Statistics

Premium paid features:

Heatmaps & Session Recordings

Form Analytics

Media Analytics

Funnels

SEO features – Keyword rankings

Custom reporting

Cohorts

Users flow

Prerequisites and technical requirements:

Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view.

The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M).

PHP 7.2 at minimum is required.

If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead.

Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you.

Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data!

Third party resources we use:

After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP.

When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers.

Credits

The entire Matomo team and everyone who contributed

André Bräkling who is the Author of the Connect Matomo plugin