MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs Matomo Analytics – Powerful, Privacy-First Insights for WordPress

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin