Side-by-side comparison · 24 data points
The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.
| MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) | Matomo Analytics – Powerful, Privacy-First Insights for WordPress | |
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Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.
| Metric | MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) | Matomo Analytics – Powerful, Privacy-First Insights for WordPress |
|---|---|---|
| Rating | 4.6 ★ | 4.6 ★ |
| Total reviews | ★ 3.1k | 172 |
| Active installs | 2,000,000+ | 100,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) and Matomo Analytics – Powerful, Privacy-First Insights for WordPress are evenly matched on rating (4.6★ vs 4.6★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) has the larger user base (3,123 reviews vs 172), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Matomo Analytics – Powerful, Privacy-First Insights for WordPress's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) audit • Matomo Analytics – Powerful, Privacy-First Insights for WordPress audit
| Keyword | MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) | Matomo Analytics – Powerful, Privacy-First Insights for WordPress |
|---|---|---|
| online forms | #60 | Not ranked |
| online form | #62 | Not ranked |
| faq | Not ranked | #86 |
| custom form | #131 | Not ranked |
| customer support | Not ranked | #142 |
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) (4.6★, 3,123 reviews) and Matomo Analytics – Powerful, Privacy-First Insights for WordPress (4.6★, 172 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) fits better if you prioritize broader integrations; Matomo Analytics – Powerful, Privacy-First Insights for WordPress is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) has more onboarding documentation maturity (3,123 reviews vs 172), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) typically suits early-stage and growth-mode stores based on its review-base composition (3,123 reviews). Matomo Analytics – Powerful, Privacy-First Insights for WordPress aligns more with early-stage and growth-mode stores (172 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) and Matomo Analytics – Powerful, Privacy-First Insights for WordPress both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Matomo Analytics – Powerful, Privacy-First Insights for WordPress" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.