Side-by-side comparison · 24 data points
Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend
| MailPoet – Newsletters, | Email Marketing for WooCommerce by Omnisend | |
|---|---|---|
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Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more
| Metric | MailPoet – Newsletters, Email Marketing, and Automation | Email Marketing for WooCommerce by Omnisend |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.9 ★ |
| Total reviews | ★ 1.4k | 167 |
| Active installs | 500,000+ | 50,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Email Marketing for WooCommerce by Omnisend is the stronger choice for most WordPress Plugin Directory merchants — 4.9★ vs MailPoet – Newsletters, Email Marketing, and Automation's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. MailPoet – Newsletters, Email Marketing, and Automation has the larger user base (1,411 reviews vs 167), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Email Marketing for WooCommerce by Omnisend's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Email Marketing for WooCommerce by Omnisend; mid-market and enterprise merchants with specific feature requirements should evaluate both — MailPoet – Newsletters, Email Marketing, and Automation's 1,411-review base may include the workflow context that matches your specific use case better than Email Marketing for WooCommerce by Omnisend's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MailPoet – Newsletters, Email Marketing, and Automation audit • Email Marketing for WooCommerce by Omnisend audit
| Keyword | MailPoet – Newsletters, | Email Marketing for WooCommerce by Omnisend |
|---|---|---|
| customer service | #5 | #561 |
| customer support | #20 | #1033 |
| form builder | #109 | #194 |
| forms | #64 | #372 |
| form | #77 | #441 |
Email Marketing for WooCommerce by Omnisend has the higher average rating (4.9★ from 167 reviews) compared to MailPoet – Newsletters, Email Marketing, and Automation (4.4★ from 1,411 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. MailPoet – Newsletters, Email Marketing, and Automation fits better if you prioritize broader integrations; Email Marketing for WooCommerce by Omnisend is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. MailPoet – Newsletters, Email Marketing, and Automation has more onboarding documentation maturity (1,411 reviews vs 167), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MailPoet – Newsletters, Email Marketing, and Automation typically suits early-stage and growth-mode stores based on its review-base composition (1,411 reviews). Email Marketing for WooCommerce by Omnisend aligns more with early-stage and growth-mode stores (167 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MailPoet – Newsletters, Email Marketing, and Automation and Email Marketing for WooCommerce by Omnisend both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Email Marketing for WooCommerce by Omnisend" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.