GTM4WP – A Google Tag Manager (GTM) plugin for WordPress vs UpdraftPlus

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website. This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually. Multiple containers are also supported! The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer. Google’s official help pages includes more details about the data layer. PHP 7.4 is required to use this plugin. GTM container code placement The original GTM container code is divided into two parts: The first part is a javascript code snippet that is added to the section of every page of the website. This part is critical to enable all features of GTM, and this plugin helps to place this part correctly on your site. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page. Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet. If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place. Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly. To utilize this, set the compatibility mode in plugin options to off. All other users can place this second code snippet using a custom PHP code (“Manually coded” option) or select the so called “Footer” option to add the code lower in the code (it is not the recommended way but will work) Basic data included post/page titles post/page dates post/page category names post/page tag names post/page author ID and name post/page ID post types post format post count on the current page + in the current category/tag/taxonomy custom terms associated with any post type logged in status logged in user role logged in user ID (to track cross device behaviour in Google Analytics) logged in user email address (both unhashed and SHA256 hased values to be used with tracking) logger in user creation date site search data site name and id (for WordPress multisite instances) IP address of the visitor (please use the explicit consent of the visitor to utilize this) Browser / OS / Device data browser data (name, version, engine) OS data (name, version) device data (type, manufacturer, model) Data is provided using the WhichBrowser library: http://whichbrowser.net/ Weather data (beta) Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions: weather category (clouds, rain, snow, etc.) weather description: more detailed data temperature in Celsius or Fahrenheit air pressure wind speed and degrees Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply: http://openweathermap.org/price An (free) API key from OpenWeatherMap is required for this feature to work. ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work: https://ipstack.com/product Media player events (experimental) Track users’ interaction with any embedded media: YouTube Vimeo Soundcloud DataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when the user reaches 10, 20, 30, …, 90, 100% of the media duration. Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media plugins and copy/pasted codes. Players injected into the website after page load are not currently supported. Scroll tracking Fire tags based on how the visitor scrolls from the top to the bottom of a page. An example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers” (who only scroll through within seconds). You can use these events to fire Analytics tags and/or remarketing/conversion tags (for micro conversions). Scroll tracking is based on the solution originally created by Nick Mihailovski Thomas Baekdal Avinash Kaushik Joost de Valk Eivind Savio Justin Cutroni Original script: http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/ Blacklist & Whitelist Tag Manager tags, triggers and variables To increase website security, you have the option to white- and blacklist tags/triggers/variables. You can prevent specific tags from firing or the use of certain variable types regardless of your GTM setup. If the Google account associated with your GTM account is being hacked, an attacker could easily execute malware on your website without accessing its code on your hosting server. By blacklisting custom HTML tags and/or custom JavaScript variables you can secure the Tag Manager container. Integration Google Tag Manager for WordPress integrates with several popular plugins. More integration to come! Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input) WooCommerce: Implementation of GA4 E-commerce Does not support promotions since WooCommerce does not have such a feature (yet) Does not support refunds Compatibility with High Performance Order Storage (HPOS) AMP: load your AMP container on the AMP version of your pages Cookiebot: use automatic cookie blocking mode if needed Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins. Server side containers If you are using a server side container you can enter your custom domain name and custom path to load gtm.js from your there. Exclude specific user roles from being tracked You can set which user roles needs to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.