What is UpdraftPlus: WP Backup & Migration Plugin's Wordpress App Store audit score?

UpdraftPlus: WP Backup & Migration Plugin scored 53/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 50/100, Visual Assets 50/100, Categories & Discoverability 63/100, Technical & Support 42/100, Languages 0/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Wordpress listings.

What is UpdraftPlus: WP Backup & Migration Plugin doing well?

UpdraftPlus: WP Backup & Migration Plugin's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before UpdraftPlus: WP Backup & Migration Plugin loses its current edge in this category.

What can UpdraftPlus: WP Backup & Migration Plugin improve?

The weakest area in UpdraftPlus: WP Backup & Migration Plugin's audit is Languages, scored at 0/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

UpdraftPlus: WP Backup Listing Audit — 53/100

Quick verdict

Generated from UpdraftPlus: WP Backup & Migration Plugin's audit data

UpdraftPlus: WP Backup & Migration Plugin scores 53/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: title optimization holds at 100/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: languages (0/100) and technical & support (42/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.

UpdraftPlus: WP Backup & Migration Plugin

Independent listing audit — WordPress

53/100·grade D·★ 4.8 (8,564)·audited today·0 changes in 30d

View app

53/100

Grade D

Critical gaps

Overall: 53/100
Grade: D
Last audit: today
Changes: 0 30d

This is an independent listing audit for UpdraftPlus: WP Backup & Migration Plugin on WordPress. It scored 53/100 (grade D) on today's snapshot. Top strength: Title Optimization at 100/100. Biggest gap: Languages at 0/100. We re-audit every 24 hours from the canonical WordPress listing.

Section breakdown

Detailed checks & fixes

Title Length41/70 chars
Title Keywords4 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

IntroductionMissing
Intro KeywordsNo keywords in introduction
Description7617/5000 chars
Description Keywords380 unique keywords
Demo StoreNo demo store URL

High impact

Introduction

Add an app introduction. This is the first text users see — make it compelling.

App IconApp icon is set
Screenshot CountNo screenshots
Hero VideoNo video content found

High impact

Screenshot Count

Add at least 5 high-quality screenshots showing your app's key features and UI.

Category Count5 categories
Category NamesAll categories have names
Feature TagsNo feature tags
IntegrationsNo integrations listed

Medium impact

Feature Tags

Add feature tags that describe your app's capabilities for better search matching.

Demo StoreNo demo store
Privacy PolicyNo privacy policy
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing PlansNo pricing plans listed

Medium impact

Demo Store

Set up a demo store so merchants can preview your app before installing.

Language CountNo languages listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryUpdraftPlus: WP Backup & Migration Plugin changes0 updates in 30d BenchmarkLanguages rankingWhere UpdraftPlus: WP Backup & Migration Plugin sits AppsUpdraftPlus: WP Backup & Migration Plugin overviewReviews · keywords BestTop WordPress appsBeyond UpdraftPlus: WP Backup & Migration Plugin MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: July 9, 2026

Quick verdict

UpdraftPlus: WP Backup & Migration Plugin

How UpdraftPlus: WP Backup & Migration Plugin's 53/100 breaks down

Frequently asked questions

What is UpdraftPlus: WP Backup & Migration Plugin's Wordpress App Store audit score?

What is UpdraftPlus: WP Backup & Migration Plugin doing well?

What can UpdraftPlus: WP Backup & Migration Plugin improve?

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