GTM4WP – A Google Tag Manager (GTM) plugin for WordPress for WordPress Plugin Directory
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress is a WordPress app, with a 4.5 average rating from 154 reviews, as of July 9, 2026.
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress is a WordPress Plugin Directory app by Thomas Geiger. With a rating of 4.5★ from 154 reviews.
AppRanks data: GTM4WP – A Google Tag Manager (GTM) plugin for WordPress ranks #0 in Google ads on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress is a highly rated WordPress app with a growing review traction. It is listed in the Google analytics category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 154 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.5★) signals consistent merchant satisfaction
- +Published by Thomas Geiger — established developer track record
Cons
- −No declared third-party integrations on the listing — verify compatibility with your existing tools before installing
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How GTM4WP – A Google Tag Manager (GTM) plugin for WordPress works
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Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets
using an intuitive web UI. To learn more about this tool, visit the official website.
This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually.
Multiple containers are also supported!
The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer.
Google’s official help pages includes more details about the data layer.
PHP 7.4 is required to use this plugin.
GTM container code placement The original GTM container code is divided into two parts:
The first part is a javascript code snippet that is added to the <head> section of every page of the website.
This part is critical to enable all features of GTM, and this plugin helps to place this part
correctly on your site.
The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled.
Google recommends – for best performance – to place this code snippet directly after the opening <body> tag on each page.
Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet.
If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place.
Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly.
To utilize this, set the compatibility mode in plugin options to off.
All other users can place this second code snippet using a custom PHP code (“Manually coded” option) or select the so called “Footer” option to
add the code lower in the code (it is not the recommended way but will work)
Basic data included
post/page titles
post/page dates
post/page category names
post/page tag names
post/page author ID and name
post/page ID
post types
post format
post count on the current page + in the current category/tag/taxonomy
custom terms associated with any post type
logged in status
logged in user role
logged in user ID (to track cross device behaviour in Google Analytics)
logged in user email address (both unhashed and SHA256 hased values to be used with tracking)
logger in user creation date
site search data
site name and id (for WordPress multisite instances)
IP address of the visitor (please use the explicit consent of the visitor to utilize this)
Browser / OS / Device data
browser data (name, version, engine)
OS data (name, version)
device data (type, manufacturer, model)
Data is provided using the WhichBrowser library: http://whichbrowser.net/
Weather data (beta)
Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related
audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions:
weather category (clouds, rain, snow, etc.)
weather description: more detailed data
temperature in Celsius or Fahrenheit
air pressure
wind speed and degrees
Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply:
http://openweathermap.org/price
An (free) API key from OpenWeatherMap is required for this feature to work.
ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work:
https://ipstack.com/product
Media player events (experimental)
Track users’ interaction with any embedded media:
YouTube
Vimeo
Soundcloud
DataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when
the user reaches 10, 20, 30, …, 90, 100% of the media duration.
Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media plugins
and copy/pasted codes. Players injected into the website after page load are not currently supported.
Scroll tracking Fire tags based on how the visitor scrolls from the top to the bottom of a page.
An example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers”
(who only scroll through within seconds). You can use these events to fire Analytics tags and/or remarketing/conversion tags
(for micro conversions).
Scroll tracking is based on the solution originally created by
Nick Mihailovski
Thomas Baekdal
Avinash Kaushik
Joost de Valk
Eivind Savio
Justin Cutroni
Original script:
http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/
Blacklist & Whitelist Tag Manager tags, triggers and variables To increase website security, you have the option to white- and blacklist tags/triggers/variables.
You can prevent specific tags from firing or the use of certain variable types regardless of your GTM setup.
If the Google account associated with your GTM account is being hacked, an attacker could easily
execute malware on your website without accessing its code on your hosting server. By blacklisting custom HTML tags
and/or custom JavaScript variables you can secure the Tag Manager container.
Integration Google Tag Manager for WordPress integrates with several popular plugins. More integration to come!
Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input)
WooCommerce:
Implementation of GA4 E-commerce
Does not support promotions since WooCommerce does not have such a feature (yet)
Does not support refunds
Compatibility with High Performance Order Storage (HPOS)
AMP: load your AMP container on the AMP version of your pages
Cookiebot: use automatic cookie blocking mode if needed
Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins.
Server side containers If you are using a server side container
you can enter your custom domain name and custom path to load gtm.js from your there.
Exclude specific user roles from being tracked You can set which user roles needs to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user.
Category rankings
As of Jul 9, 2026- Google ads#0of 11Top 1%
- Google analytics#0of 91Top 1%
- Google tag manager#0of 18Top 1%
- Gtm#0of 8Top 1%
- Tag manager#0of 7Top 1%
- _browse_popular#82of 508Top 17%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress ranks for 7 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #371
- 2.contactRank #406
- Rank #461
Competitors & alternatives
GTM4WP – A Google Tag Manager (GTM) plugin for WordPressdoesn't have curated competitor matchups yet. Other tracked google analytics apps on WordPress:
Frequently asked questions
What is GTM4WP – A Google Tag Manager (GTM) plugin for WordPress?
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress is an app for WordPress. It currently holds a 4.5-star rating from 154 merchant reviews, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Google analytics category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Thomas Geiger.
Who uses GTM4WP – A Google Tag Manager (GTM) plugin for WordPress?
Currently around 700,000 active stores have installed GTM4WP – A Google Tag Manager (GTM) plugin for WordPress. Its review base of 154 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Google analytics category on WordPress.