GTM4WP – A Google Tag Manager (GTM) plugin for WordPress vs PixelYourSite – Your smart PIXEL (TAG) & API Manager

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website. This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually. Multiple containers are also supported! The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer. Google’s official help pages includes more details about the data layer. PHP 7.4 is required to use this plugin. GTM container code placement The original GTM container code is divided into two parts: The first part is a javascript code snippet that is added to the section of every page of the website. This part is critical to enable all features of GTM, and this plugin helps to place this part correctly on your site. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page. Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet. If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place. Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly. To utilize this, set the compatibility mode in plugin options to off. All other users can place this second code snippet using a custom PHP code (“Manually coded” option) or select the so called “Footer” option to add the code lower in the code (it is not the recommended way but will work) Basic data included post/page titles post/page dates post/page category names post/page tag names post/page author ID and name post/page ID post types post format post count on the current page + in the current category/tag/taxonomy custom terms associated with any post type logged in status logged in user role logged in user ID (to track cross device behaviour in Google Analytics) logged in user email address (both unhashed and SHA256 hased values to be used with tracking) logger in user creation date site search data site name and id (for WordPress multisite instances) IP address of the visitor (please use the explicit consent of the visitor to utilize this) Browser / OS / Device data browser data (name, version, engine) OS data (name, version) device data (type, manufacturer, model) Data is provided using the WhichBrowser library: http://whichbrowser.net/ Weather data (beta) Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions: weather category (clouds, rain, snow, etc.) weather description: more detailed data temperature in Celsius or Fahrenheit air pressure wind speed and degrees Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply: http://openweathermap.org/price An (free) API key from OpenWeatherMap is required for this feature to work. ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work: https://ipstack.com/product Media player events (experimental) Track users’ interaction with any embedded media: YouTube Vimeo Soundcloud DataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when the user reaches 10, 20, 30, …, 90, 100% of the media duration. Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media plugins and copy/pasted codes. Players injected into the website after page load are not currently supported. Scroll tracking Fire tags based on how the visitor scrolls from the top to the bottom of a page. An example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers” (who only scroll through within seconds). You can use these events to fire Analytics tags and/or remarketing/conversion tags (for micro conversions). Scroll tracking is based on the solution originally created by Nick Mihailovski Thomas Baekdal Avinash Kaushik Joost de Valk Eivind Savio Justin Cutroni Original script: http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/ Blacklist & Whitelist Tag Manager tags, triggers and variables To increase website security, you have the option to white- and blacklist tags/triggers/variables. You can prevent specific tags from firing or the use of certain variable types regardless of your GTM setup. If the Google account associated with your GTM account is being hacked, an attacker could easily execute malware on your website without accessing its code on your hosting server. By blacklisting custom HTML tags and/or custom JavaScript variables you can secure the Tag Manager container. Integration Google Tag Manager for WordPress integrates with several popular plugins. More integration to come! Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input) WooCommerce: Implementation of GA4 E-commerce Does not support promotions since WooCommerce does not have such a feature (yet) Does not support refunds Compatibility with High Performance Order Storage (HPOS) AMP: load your AMP container on the AMP version of your pages Cookiebot: use automatic cookie blocking mode if needed Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins. Server side containers If you are using a server side container you can enter your custom domain name and custom path to load gtm.js from your there. Exclude specific user roles from being tracked You can set which user roles needs to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user.

PixelYourSite Free Version: Complete Tracking Solution for the Meta Pixel, Google Analytics 4, and Google Tag Manager. Easily integrate Meta Pixel with full Conversion API support, Google Analytics 4, and Google Tag Manager into your WordPress site. Plus, use our simple Head and Footer script option to add any custom script you need for advanced tracking and optimization. The Pinterest Tag can be implemented via this paid add-on. Similar paid add-ons for the Bing tag and for the Reddit Pixel. Free training: We have a YouTube channel called PixelYourSite where we explain a lot of stuff about the plugin, Meta API, Google Analytics, Google Ads, TikTok and so on. Check this one to lean how to setup Meta Conversion API and a few tips to improve your EMQ score: PixelYourSite will help you: Install the Meta Pixel with Conversion API support. Install Google Analytics 4 (GA4). Install Google Tag Manager and push events into the data layer with ZERO coding (NEW). Configure Google Consent Mode: check this dedicated page for more details. Configure Google Tag Manager Server-Side Tagging for our native GA4 script: more details here. Install any other scripts with our Head & Footer option. PixelYourSite & WooCommerce: All e-commerce speciffic events are automatically fired. All parameters required for dynamic ads (Meta or Google) are present. Flexible options for product IDs (default IDs, or SKU). The plugin can also use Facebook for WooCommerce product ID logic. You can use our advanced tracking and Facebook for WooCommerce catalogs. Client data is used to improve Meta EMQ score for the API events. PixelYourSite & Easy Digital Downloads: All e-commerce speciffic events are automatically fired. All parameters required for dynamic ads (Meta or Google) are present. Client data is used to improve Meta EMQ score for the API events. Track key actions with our automated events: Searches (search keywords are tracked as parameters). Form submissions. User signups. User login. Downloads (file names and type are tracked as parameters). Comments. Page scroll. Time on page. Track other actions with your own events: Configure any standard or custom event for Meta, GA4, or GTM. Head & Footer functionality. Add your own scripts: On all pages. On speciffic pages. On the WooCommerce order received page. For all devices, for desktop, or mobile only. Consent & GDPR: The plugin integrates with some of the most popular consent solutions. It has consent filters allowing other consent plugins to control our scripts and cookies. It can fire GA4 tags with Google Consent Mode granted. Dedicated filter that enables Meta Limited Data Use. It’s fully integrated with ConsentMagic. Google Tag Manager PixelYourSite is known for its easy integration of the Meta Pixel, Google Analytics, TikTok (paid), Pinterest (paid add-on), and Bing (paid add-on). What makes it special is its new Google Tag Manager integration, pushing all events into the GTM data layer with no coding required. GTM Container Import: to simplify GTM setup we offer you a GTM Container Import file that will configure triggers for all our events and variables for all our parameters. Version 1.0 of this file comes with Google Analytics 4 tags pre-configured: Watch this video to learn more. Key resources: Learn how to verify your domain on Facebook Learn how to handle Google Consent Mode V2 Learn how to improve Meta EMQ Score Learn how tot track WordPress Forms Learn more about Automated Events Learn more about Native WooCommerce Reports Learn how to analyse PixelYourSite data with ChatGPT Learn how to setup GTM server side tagging with the native GA4 integration Even more features with our paid plugins: PixelYourSite development is supported by our paying customers. We’ve turned PixelYourSite Professional into a powerful tracking tool. Alongside it, we offer a range of plugins, like the WooCommerce Feed Plugin and our consent management solution, ConsentMagic. The list of paid feature is long and growing: Support for Google Ads tags. Support for TikTok tags. Pinterest and Bing support via paid add-ons. More automated events, tracking even more key actions. More parameters for our events, including landing page, traffic source, or UTMs tracking. More triggers for your own events: Clicks on links and CSS Selectors, Number of Page Views, Mouse over CSS Selectors, Embedded video views, Email link click, Page scroll, Post type, and direct integrations with various Form plugins plus Elementor forms. More events triggers on top of the ones available in the free version (URL filters, Device, User role): URL parameters, Landing page, Source. Better tracking of user data for an improved EMQ score, including the ability to get user data from forms, or URLs. Improved tracking of WooCommerce and EDD purchases. Support for multiple tags. The possibility to configure where to fire or hide a particular tag based on flexible conditions. Native WooCommerce and EDD reporting. … and many more! DON’T MISS: Documentation: learn how to use PixelYourSite free plugin. Click here for the HELP articles