Side-by-side comparison · 24 data points
We guide you through SEO best practice so your products get found by search engines and AI.
| Yoast SEO ‑ Store optimization | Yotpo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Yoast SEO ‑ Store optimization | Yotpo: Product Reviews App |
|---|---|---|
| Rating | 4.3 ★ | ★ 4.8 ★ |
| Total reviews | 173 | ★ 4.6k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 2 |
| Review velocity (30d) | — | 11 new |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2021 | Nov 2011 |
Based on the data on this page, Yotpo: Product Reviews App is the stronger choice for most Shopify App Store merchants — 4.8★ vs Yoast SEO ‑ Store optimization's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Yoast SEO ‑ Store optimization at Free trial available, Yotpo: Product Reviews App at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Yotpo: Product Reviews App has the larger user base (4,634 reviews vs 173), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Yoast SEO ‑ Store optimization's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Yotpo: Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — Yoast SEO ‑ Store optimization's 173-review base may include the workflow context that matches your specific use case better than Yotpo: Product Reviews App's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Yoast SEO ‑ Store optimization audit • Yotpo: Product Reviews App audit
| Keyword | Yoast SEO ‑ Store optimization | Yotpo |
|---|---|---|
| yotpo | Not ranked | #1 |
| build trust | Not ranked | #7 |
| reviews app | Not ranked | #9 |
| optimization | #12 | Not ranked |
| results | #12 | Not ranked |
Not featured in any section recently.
| Signal | Yoast SEO ‑ Store optimization | Yotpo |
|---|---|---|
| Average rating | 4.3 ★ (173) | 4.8 ★ (4.6k) |
| Rating distribution | 5— 4— 3— 2— 1— | 593% 42% 30% 21% 14% |
| Reviews · last 7 days | — | +1 |
| Reviews · last 30 days | — | +11 |
| Reviews · last 90 days | — | +42 |
No reviews yet.
Both Yoast SEO ‑ Store optimization and Yotpo: Product Reviews App offer paid plans only. Yoast SEO ‑ Store optimization starts at Free trial available; Yotpo: Product Reviews App starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Yotpo: Product Reviews App has the higher average rating (4.8★ from 4,634 reviews) compared to Yoast SEO ‑ Store optimization (4.3★ from 173 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Yotpo: Product Reviews App holds the higher average rating (4.8★ vs 4.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Yotpo: Product Reviews App has the deeper published review base (4,634 vs 173), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Yoast SEO ‑ Store optimization typically suits early-stage and growth-mode teams based on its published review base (173 reviews). Yotpo: Product Reviews App typically suits early-stage and growth-mode teams based on its published review base (4,634 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
We've been using Yotpo for a number of years - very helpful indeed, and the support team, are great!
We’ve been using Yotpo for over 3 years, and we’ve been consistently impressed with the quality of their support. The team is highly responsive, helpful, and genuinely committed to finding solutions. Whether we reach out regarding Reviews or Loyalty, we can always count on getting a clear and helpful response, either r
Customer service is always quick and very helpful with questions about how to edit the tools.
UPDATE - Support has still been Amazing! Shout out to Orly! ONBOARDING - Getting everything set up so I can't give a full review yet, but SUPPORT has been AMAZING so far. Special shout out to Warren P., Allen, Reymon and Ruzsel for all of their help during these early stages.
So far everything is as expected and the support team has been very helpful. Especially Vien!!
Migration support varies by app and category. Yoast SEO ‑ Store optimization and Yotpo: Product Reviews App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Yoast SEO ‑ Store optimization" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
