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| Metric | TikTok | WAX: marketing on WhatsApp |
|---|---|---|
| Rating | 4.8 ★ | 4.8 ★ |
| Total reviews | ★ 13k | 63 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | $499/month |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | 4 |
| Featured placements | 4 | — |
| Review velocity (30d) | 0 new | — |
| Languages | 19 supported | 1 supported |
| Listed since | Oct 2020 | Jul 2023 |
TikTok and WAX: marketing on WhatsApp are evenly matched on rating (4.8★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, TikTok offers a free tier (Free to install) while WAX: marketing on WhatsApp starts at $499/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. TikTok has the larger user base (13,336 reviews vs 63), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WAX: marketing on WhatsApp's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: TikTok audit • WAX: marketing on WhatsApp audit
| Last updated | — | — |
|---|
| Keyword | TikTok | WAX |
|---|---|---|
| tiktok | #1 | Not ranked |
| tiktok shop | #2 | Not ranked |
| cost | #4 | Not ranked |
| on whatsapp | Not ranked | #20 |
| marketing | Not ranked | #22 |
Not featured in any section recently.
| Signal | TikTok | WAX |
|---|---|---|
| Average rating | 4.8 ★ (13k) | 4.8 ★ (63) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
TikTok is the cheaper option — it offers a free plan (Free to install). WAX: marketing on WhatsApp starts at $499/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
TikTok (4.8★, 13,336 reviews) and WAX: marketing on WhatsApp (4.8★, 63 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. TikTok fits better if you prioritize broader integrations; WAX: marketing on WhatsApp is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TikTok has more onboarding documentation maturity (13,336 reviews vs 63), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
TikTok typically suits established stores with steady traffic based on its review-base composition (13,336 reviews). WAX: marketing on WhatsApp aligns more with early-stage and growth-mode stores (63 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. TikTok and WAX: marketing on WhatsApp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WAX: marketing on WhatsApp" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
