Side-by-side comparison · 24 data points
Reach more customers and drive sales through email, SMS, and WhatsApp marketing channels.
| Shopify Messaging | theMarketer | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Drive sales and customer retention with email marketing, automation and loyalty programs.
| Metric | Shopify Messaging | theMarketer: Email marketing |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 4.4k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 3 | — |
| Languages | 21 supported | 1 supported |
| Listed since | Apr 2020 | Aug 2024 |
theMarketer: Email marketing edges out Shopify Messaging on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Shopify Messaging at Free plan available, theMarketer: Email marketing at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Shopify Messaging has the larger user base (4,444 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. theMarketer: Email marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to theMarketer: Email marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shopify Messaging's 4,444-review base may include the workflow context that matches your specific use case better than theMarketer: Email marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shopify Messaging audit • theMarketer: Email marketing audit
| Last updated | — | — |
|---|
| Keyword | Shopify Messaging | theMarketer |
|---|---|---|
| email marketing | #12 | #161 |
| sms marketing | #11 | #23 |
| #3 | #44 |
Not featured in any section recently.
No tracked changes.
Both Shopify Messaging and theMarketer: Email marketing offer paid plans only. Shopify Messaging starts at Free plan available; theMarketer: Email marketing starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
theMarketer: Email marketing has the higher average rating (5.0★ from 4 reviews) compared to Shopify Messaging (4.7★ from 4,444 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
theMarketer: Email marketing holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Shopify Messaging has the deeper published review base (4,444 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Shopify Messaging typically suits early-stage and growth-mode teams based on its published review base (4,444 reviews). theMarketer: Email marketing typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Shopify Messaging and theMarketer: Email marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from theMarketer: Email marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
