| Metric | Sendlane: Unified Email & SMS | Winback: SMS Marketing |
|---|---|---|
| Rating | 4.1 ★ | ★ 4.2 ★ |
| Total reviews | 14 | ★ 70 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since |
Sendlane and Winback each lead on different measured dimensions — pick by the one that matters most to you.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Sendlane: Unified Email & SMS audit • Winback: SMS Marketing audit
| Field | Sendlane | Winback |
|---|---|---|
| Tagline | ||
| Listing audit | 86/100 listing audit | 79/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Jul 2021 |
| Jul 2019 |
| Listed |
|---|
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| Keyword | Sendlane | Winback |
|---|---|---|
| #187 | #213 | |
| sms marketing campaigns | Not ranked | #11 |
| #178 | Not ranked | |
| inbox | #180 | Not ranked |
Both Sendlane: Unified Email & SMS and Winback: SMS Marketing offer a free plan. Sendlane: Unified Email & SMS lists no paid plan with a published price; Winback: SMS Marketing lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Winback: SMS Marketing has the higher average rating (4.2★ from 70 reviews) compared to Sendlane: Unified Email & SMS (4.1★ from 14 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Winback: SMS Marketing holds the higher average rating (4.2★ vs 4.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Winback: SMS Marketing has more published reviews to read for user-reported install experience (70 vs 14).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Sendlane: Unified Email & SMS has 14 published reviews; Winback: SMS Marketing has 70 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Sendlane: Unified Email & SMS and Winback: SMS Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Sendlane: Unified Email & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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