What can Winback: SMS Marketing improve?

The weakest area in Winback: SMS Marketing's audit is Categories & Discoverability, scored at 33/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

Winback: SMS Marketing Listing Audit — 78/100

Quick verdict

Generated from Winback: SMS Marketing's audit data

Winback: SMS Marketing scores 78/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 100/100 and visual assets at 100/100 carry the headline — both above the 78/100 overall. Watch-items: categories & discoverability (33/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.

Winback: SMS Marketing

Independent listing audit — Shopify

78/100·grade B·★ 4.3 (70)·audited today·0 changes in 30d

View app

78/100

Grade B

Needs work

Overall

78/100

weighted across 6 areas

Grade

mid tier

Last audit

today

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for Winback: SMS Marketing on Shopify. It scored 78/100 (grade B) on today's snapshot. Top strength: Visual Assets at 100/100. Biggest gap: Categories & Discoverability at 33/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length22/30 chars
Title Keywords3 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction88/100 chars
Intro Keywords8 unique keywords
Description170/500 chars — under 60% of limit
Description Keywords16 unique keywords
Feature List5 features listed
Feature ClarityAll features within 80 char limit
SEO Description160/160 chars
Demo StoreNo demo store URL

High impact

Description

Your description uses 170 of 500 characters. Expand it with features, benefits, and use cases.

App IconApp icon is set
Screenshot Count5 screenshots
Hero VideoVideo or media content found
Screenshot Variety5 unique screenshots

Category CountNo categories
Feature TagsNo feature tags
Integrations4 integrations listed

High impact

Category Count

Assign your app to relevant categories — this is essential for marketplace discoverability.

Built for ShopifyNo Built for Shopify badge
Demo StoreNo demo store
Privacy PolicyPrivacy policy link provided
FAQFAQ link provided
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans4 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryWinback: SMS Marketing changes0 updates in 30d BenchmarkCategories & Discoverability rankingWhere Winback: SMS Marketing sits AppsWinback: SMS Marketing overviewReviews · keywords BestTop Shopify appsBeyond Winback: SMS Marketing MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 6, 2026

How Winback: SMS Marketing's 78/100 breaks down

Winback: SMS Marketing's overall score of 78/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +22 vs overall); the weakest is Categories & Discoverability (33/100), a 45-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Visual Assets (100), Description & Content (88).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Frequently asked questions

What is Winback: SMS Marketing's Shopify App Store audit score?

Winback: SMS Marketing scored 78/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 88/100, Visual Assets 100/100, Categories & Discoverability 33/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Winback: SMS Marketing doing well?

Winback: SMS Marketing's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Winback: SMS Marketing loses its current edge in this category.