Side-by-side comparison · 24 data points·13% similar
TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.
| TrustWILL Product Reviews App | Shopify Messaging | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
| Metric | TrustWILL Product Reviews App | Shopify Messaging |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.7 ★ |
| Total reviews | 1.4k | ★ 4k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | ★ 4 | 3 |
| Languages | 20 supported | 21 supported |
| Listed since | Jan 2022 | Apr 2020 |
TrustWILL Product Reviews App edges out Shopify Messaging on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: TrustWILL Product Reviews App at Free plan available, Shopify Messaging at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Messaging has the larger user base (3,953 reviews vs 1,434), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TrustWILL Product Reviews App's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TrustWILL Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shopify Messaging's 3,953-review base may include the workflow context that matches your specific use case better than TrustWILL Product Reviews App's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: TrustWILL Product Reviews App audit • Shopify Messaging audit
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| Last updated | — | — |
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| Keyword | TrustWILL Product Reviews App | Shopify Messaging |
|---|---|---|
| emails | #24 | #1 |
| email and | #21 | #17 |
| #38 | #1 |
Both TrustWILL Product Reviews App and Shopify Messaging offer paid plans only. TrustWILL Product Reviews App starts at Free plan available; Shopify Messaging starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
TrustWILL Product Reviews App has the higher average rating (4.9★ from 1,434 reviews) compared to Shopify Messaging (4.7★ from 3,953 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. TrustWILL Product Reviews App fits better if you prioritize rating consistency; Shopify Messaging is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shopify Messaging has more onboarding documentation maturity (3,953 reviews vs 1,434), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
TrustWILL Product Reviews App typically suits early-stage and growth-mode stores based on its review-base composition (1,434 reviews). Shopify Messaging aligns more with early-stage and growth-mode stores (3,953 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. TrustWILL Product Reviews App and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TrustWILL Product Reviews App" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
