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1. Listing metadata
Field-level data| Recart | WAX | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Recart | WAX | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Recart: SMS & List Growth | WAX: marketing on WhatsApp |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | ★ 475 | 63 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | $499/month |
| Built for Shopify | — | — |
| Pricing tiers | ★ 2 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2016 | Jul 2023 |
Recart: SMS & List Growth and WAX: marketing on WhatsApp are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Recart: SMS & List Growth offers a free tier (Free plan available) while WAX: marketing on WhatsApp starts at $499/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Recart: SMS & List Growth has the larger user base (475 reviews vs 63), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WAX: marketing on WhatsApp's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Recart: SMS & List Growth audit • WAX: marketing on WhatsApp audit
| Keyword | Recart | WAX |
|---|---|---|
| on whatsapp | Not ranked | #20 |
| marketing | Not ranked | #22 |
| whatsapp agent | Not ranked | #34 |
| #61 | Not ranked | |
| messenger | #149 | Not ranked |
No tracked changes.
Recart: SMS & List Growth is the cheaper option — it offers a free plan (Free plan available). WAX: marketing on WhatsApp starts at $499/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Recart: SMS & List Growth (4.7★, 475 reviews) and WAX: marketing on WhatsApp (4.8★, 63 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Recart: SMS & List Growth fits better if you prioritize broader integrations; WAX: marketing on WhatsApp is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Recart: SMS & List Growth has more onboarding documentation maturity (475 reviews vs 63), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Recart: SMS & List Growth typically suits early-stage and growth-mode stores based on its review-base composition (475 reviews). WAX: marketing on WhatsApp aligns more with early-stage and growth-mode stores (63 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Recart: SMS & List Growth and WAX: marketing on WhatsApp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WAX: marketing on WhatsApp" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
