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PopIt: Popups & Email Pop Up iconPopIt
vs
Shopify Messaging iconShopify Messaging
Home/Shopify App Store/Compare/PopIt: Popups & Email Pop Up vs Shopify Messaging

PopIt vs Shopify Messaging

Side-by-side comparison · 24 data points

PopIt: Popups & Email Pop Up icon

PopIt

0.0·0reviews

Create email popups, discount offers & exit intent campaigns to grow your list and boost sales.

ShopifyFree plan available
Change
OverviewMetadataPricingFeaturesCategoriesCategory featuresRankingsFeaturedActivityQualityApp detailsRelated

1. Listing metadata

Field-level data
PopItShopify Messaging
Tagline“Create email popups, discount offers & exit intent campaigns to grow your list and boost sales.”95 chars“Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.”100 chars
Description461 / 500 chars92% used387 / 500 chars77% used
Screenshots5 images6 images
Languages
English
EnglishChinese (Simplified)FrenchDutchGerman+16 more
Platforms
Shopify
Shopify
Developer
Prettifyweb
Shopify
ListedMarch 25, 2026
Reset
Shopify Messaging icon

Shopify Messaging

4.8·3.7kreviews

Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

ShopifyFree to install
Change

At a glance

10 metrics · auto-computed
Feature comparison between PopIt: Popups & Email Pop Up and Shopify Messaging
MetricPopIt: Popups & Email Pop UpShopify Messaging
Rating—4.8 ★
Total reviews03.7k
Free planYesYes
PricingFree plan availableFree to install
Built for Shopify——
Pricing tiers★ 3 tiers1 tier
Listed features55
Featured placements—3
Languages1 supported21 supported
Listed sinceMar 2026Apr 2020

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Shopify Messaging is the stronger choice for most Shopify App Store merchants — 4.8★ vs PopIt: Popups & Email Pop Up's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: PopIt: Popups & Email Pop Up at Free plan available, Shopify Messaging at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shopify Messaging has the larger user base (3,655 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PopIt: Popups & Email Pop Up's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shopify Messaging; mid-market and enterprise merchants with specific feature requirements should evaluate both — PopIt: Popups & Email Pop Up's 0-review base may include the workflow context that matches your specific use case better than Shopify Messaging's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: PopIt: Popups & Email Pop Up audit • Shopify Messaging audit

April 14, 2020
Last updated——

2. Pricing & plans

Listed prices · monthly · USD
Tier
PopIt
Shopify Messaging
Free
Free
—
  • 2000 impressions/month
  • Unlimited pop-ups
  • Unlimited features
Free
—
Paid #1
Beginner
7.50
  • 15000 impressions/month
  • Unlimited pop-ups
  • Unlimited features
  • Priority support with Live chat
—
Paid #2
Premium
15
  • Unlimited impressions/month
  • Unlimited pop-ups
  • Unlimited features
  • Priority support with Live chat
—

3. Features

As listed by each developer
PopIt
  • Ready-made popup templates for email capture, discounts & promotions
  • Multi-language popups — show campaigns in your customers' language
  • Smart triggers: exit intent, time delay, scroll depth & click
  • Target popups by page, product, collection & device type
  • Customize colors, text, images & buttons to match your brand
Shopify Messaging
  • Send personalized emails and SMS to segments of customers directly from Shopify.
  • Use templates for timely updates, exclusive offers, product tips, and more.
  • Create on-brand emails faster by describing changes for Sidekick to make.
  • Encourage customers to buy products directly from your emails and SMS.
  • Track results like click-through rates, conversion rates, and more.

4. Categories & rankings

Shared categories on the same row · in-category position inline
PopIt
Shopify Messaging
Shared
Email marketing#89 of 297
Email marketing#15 of 297
Pop-ups
—
—
SMS marketing#7 of 153

5. Category features

Marketplace-curated features per category
Pop-ups0 shared · 22 total
PopIt
  • Announcements
  • Banners
  • Consent pop-ups
  • Custom pop-ups
  • Discounts
  • Email pop-ups
  • Exit intent
  • Forms
  • Newsletters
  • Reviews pop-up
  • Rewards
  • Sales pop-ups
  • Warning pop-ups
  • A/B testing
  • Analytics
  • Automations
  • Campaigns
  • Email capture list
  • Localization
  • SMS capture list
  • Templates
  • Triggers and rules
Shopify Messaging
  • —Announcements
  • —Banners
  • —Consent pop-ups
  • —Custom pop-ups
  • —Discounts
  • —Email pop-ups
  • —Exit intent
  • —Forms
  • —Newsletters
  • —Reviews pop-up
  • —Rewards
  • —Sales pop-ups
  • —Warning pop-ups
  • —A/B testing
  • —Analytics
  • —Automations
Email marketing11 shared · 39 total
PopIt
  • Custom campaigns
  • Discounts
  • Email campaigns
  • Follow-up emails
  • Newsletters
  • Promotions
  • SMS campaigns
  • Welcome emails
SMS marketing0 shared · 6 total
PopIt
  • —Compliance
  • —Conversion metrics
  • —Real-time analytics
  • —Scheduled messages
  • —Segmentation
  • —Templates
Shopify Messaging
  • Compliance
  • Conversion metrics
  • Real-time analytics

5. Search rankings

Top 5 keywords · shared rankings prioritized
KeywordPopItShopify Messaging
email#107#1
messenger agentNot ranked#6
messenger chatNot ranked#19
survey#239Not ranked

6. Featured placements & badges

Editorial visibility
PopIt0 all-time · 0 recent

Not featured in any section recently.

Shopify Messaging3 all-time · 3 recent
  • category · Recommended marketing appsMay 19, 2026
  • category · SMS marketingMay 19, 2026
  • home · Popular with merchants across ShopifyMay 13, 2026

7. Activity in the last 90 days

Tracked changes · pricing, features, copy, screenshots

PopIt · 0 changes

No tracked changes.

Shopify Messaging · 1 changes

  • May 11descriptionListing copy updated

9. App details

Long-form description · keyword frequency
PopIt
PopIt helps you grow your email list and boost sales with high-converting popups. Create beautiful email popups, discount offers, newsletter sign-up forms, and exit-intent campaigns — no coding needed. Pick a ready-made template, customize it, to match your brand, and launch in minutes. Target popups by page, product, collection, and device. Set smart triggers: time delay, scroll, exit intent, and click. Reduce cart abandonment with targeted coupon pop ups.
Top keywords
  • popups3×4.41%
  • email2×2.94%
Shopify Messaging
Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.
Top keywords
  • campaigns2×3.33%
  • sms2×3.33%
  • track2×3.33%

Frequently asked

Common questions about this comparison

Is PopIt: Popups & Email Pop Up or Shopify Messaging cheaper?

Both PopIt: Popups & Email Pop Up and Shopify Messaging offer paid plans only. PopIt: Popups & Email Pop Up starts at Free plan available; Shopify Messaging starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Should I choose PopIt: Popups & Email Pop Up or Shopify Messaging?

It depends on what you're optimizing for. PopIt: Popups & Email Pop Up fits better if you prioritize broader integrations; Shopify Messaging is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, PopIt: Popups & Email Pop Up or Shopify Messaging?

Both apps are one-click installs from the Shopify App Store marketplace. Shopify Messaging has more onboarding documentation maturity (3,655 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Shopify App Store stores?

PopIt: Popups & Email Pop Up typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Shopify Messaging aligns more with early-stage and growth-mode stores (3,655 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between PopIt: Popups & Email Pop Up and Shopify Messaging?

Migration support varies by app and category. PopIt: Popups & Email Pop Up and Shopify Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from PopIt: Popups & Email Pop Up" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

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