Side-by-side comparison · 24 data points
Make shoppers buy variants faster, easier with visual swatches, clean image gallery & combined listi
| OP Color Swatch Variant Images | WOW Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Create unlimited product options for customers and enhance UX & boost store revenue.
| Metric | OP Color Swatch Variant Images | WOW Product Options |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.1 ★ |
| Total reviews | ★ 802 | 5 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 2 tiers | — |
| Listed features | 5 | 5 |
| Languages | 22 supported | 1 supported |
| Listed since | Jun 2025 | Jun 2024 |
Based on the data on this page, OP Color Swatch Variant Images is the stronger choice for most Shopify App Store merchants — 5.0★ vs WOW Product Options's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: OP Color Swatch Variant Images at Free plan available, WOW Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
OP Color Swatch Variant Images has the larger user base (802 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WOW Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to OP Color Swatch Variant Images; mid-market and enterprise merchants with specific feature requirements should evaluate both — WOW Product Options's 5-review base may include the workflow context that matches your specific use case better than OP Color Swatch Variant Images's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: OP Color Swatch Variant Images audit • WOW Product Options audit
| Last updated | — | — |
|---|
| Keyword | OP Color Swatch Variant Images | WOW Product Options |
|---|---|---|
| variant images | #2 | Not ranked |
| color swatch variants | #2 | Not ranked |
| variants as separate | #2 | Not ranked |
No tracked changes.
Both OP Color Swatch Variant Images and WOW Product Options offer paid plans only. OP Color Swatch Variant Images starts at Free plan available; WOW Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
OP Color Swatch Variant Images has the higher average rating (5.0★ from 802 reviews) compared to WOW Product Options (4.1★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
OP Color Swatch Variant Images holds the higher average rating (5.0★ vs 4.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. OP Color Swatch Variant Images has the deeper published review base (802 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
OP Color Swatch Variant Images typically suits early-stage and growth-mode teams based on its published review base (802 reviews). WOW Product Options typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. OP Color Swatch Variant Images and WOW Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WOW Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
